SEO Copywriter & Copy Editor

Creating Content that Inspires Customers and Attracts Search Engines

Helen McCrone: Freelance copywriter and copy editor

                           Helen McCrone

Struggling to write your own website content, email marketing campaigns, brochures or white papers?

I specialize in crafting content optimized for both search engines and human beings. Stop struggling.  Hire me on a freelance basis and start connecting with your business audience.

Looking for inspirational ideas to get you blogging with ease?

What’s the Main Focus of Your
Business Right Now?

Website Content

Optimizing your website for search engines, generating leads and improving the open and clicks rates of your email campaigns.

White Papers

Developing detailed, highly researched documents that position you as a thought leader and B2B solution provider in your industry.

Blog Content

Creating engaging, well-written and SEO-friendly blog posts that will help you engage with consumers and attract traffic to your website.

Business Reports 

Checking your documents and press releases are accurate and consistent so you can publish with confidence, protect your image and show authority.

Traditional  Copy

Spelling out the benefits of your products and services and calling your audience to action with clear, persuasive promotional or fact-based text.

Keyword Phrases

Helping you make your website become more visible by finding the same terms your prospective customers use when searching on Google.

What do customers really think of your website content,
marketing emails and business reports?

If your writing contains spelling and grammar mistakes, your credibility takes a knock. If you're not using the right words to get the right message to the right people, your business suffers from lack of sales. 

Customers, prospects and potential investors need to understand what you're selling and why they should buy from you and not your competitor. That requires accurate, engaging and targeted writing, which means investing in a professional copywriter or copy editor.

Hiring a professional writer or editor
is not a cost but
an investment

An engaging, search-engine-friendly website attracts more visitors, who can become loyal customers. An effective email campaign converts more leads into customers. A well-written white paper gives your business excellent exposure.  A clear, concise and error-free contract encourages partners to do business with you. That represents an excellent return on investment.

Who can benefit from my services?

One of the joys of my job is the diversity of my client base: I  work with large international groups, mid-sized firms and small local companies. Typical clients include:

  • Marketers needing the flexibility of a freelancer to assist during peak​​​​ workloads or supplement in-house skills​
  • Business owners wanting to convey a vision to their target audience with punchy, interest-generating promotional copy
  • Website developers offering clients user-friendly, relevant and keyword-rich content that attracts search engines
  • Executives needing perfect grammar, spelling, punctuation and style for their annual accounts and board reports
  • Authors of business articles needing a fresh pair of eyes and suggestions for improving structure, flow and style
  • Office managers wanting to increase productivity by keeping staff focused on their main jobs and not drafting documents

What clients are saying...

Ad van der Wiel
VRR Aviation

No d​oubt about ​it: 5 stars!

"I'm very happy to have worked with Helen McCrone for the last couple of years. We started working together when she was still in the Netherlands but, when she'd moved to America, I still wanted Helen to write our content, despite the 9-hour time difference.

Why? Simply because she delivers great work, time and time again. She really understands her field of expertise (writing) and she makes sure that she understands your field of expertise so that she can write meaningful and effective content your customers would like to read.

She's done our website content, a large variety of news items, and also helped us at a strategic level, finding the right words for e.g. our corporate story, vision and mission. In short, versatile, accurate and easy to work with. So no doubt, 5 stars!"

Her results speak for themselves!

"Copywriting can make or break a website, and Helen McCrone is aware of that in a very special way. She listens, asks pointed questions and then retreats to get the job done.  Her results speak for themselves, and she doesn't hesitate to implement a change or suggestion."

Corey Gaffney: CEO of Gold Square
Client logos
Helen McCrone: Freelance copywriter and copy editor

A few words from Helen McCrone

"My job is not just about writing website content and developing white papers, or even checking grammar and punctuation. It's about finding the right words and crafting them in such a way that the right audience gets the right message. Your message.

It's about connecting your business with your customers and stakeholders.

Like all other organizations, yours has to communicate in writing, either on screen or on paper. However, it may lack the in-house skills to do that effectively.

That's where I step in. I'll help you connect with your target audience by creating persuasive marketing material, readable website content and professional business documents.

Think of me as your business connector."

A small selection from my blog...

7 Compelling Reasons to Publish a White Paper
7 Compelling Reasons to Publish a White PaperWhite papers have been used routinely for decades by business people in industries[...]
Boost Your Website’s Ranking with the Right Copywriter
Boost Your Website's Ranking with the Right CopywriterFed up with your website never making it to page one or even[...]