Case Study Writing Service for Businesses

Turning prospects into customers with powerful success stories

  • Well-written case studies that give prospects confidence in your business  
  • Strategic questions that extract from your customer a story worth telling
  • Detailed success stories that accurately portray the benefits of your solutions 
  • Quotes from happy customers that show your stories are definitely not fiction
  • Advice from a professional case study writer on how to leverage your case studies

Prove that your solutions make an impact

There's perhaps nothing more powerful in marketing than a customer success story.  Learning - not from you but a happy customer - that your product or service has benefited another company just like theirs, gives prospects added confidence in your business.

Sure, you can list all the features and benefits of your solutions on your website and in your product brochures. But there's nothing like seeing clear results in a familiar setting  to sway buyers and to eliminate the risk in their minds.    

The importance of case studies to your business 

Business case studies - also known as customer case studies and success stories - are an important marketing tool because they are so effective. Research shows that buyers, especially in technology fields, like their objectivity, coherent descriptions and targeted explanations. They like to read about the genuine experiences of others.

By demonstrating how your solution solves a specific, relatable problem, you're enabling buyers to visualize how your product or service can help their company. The actual, tangible and measurable results you reveal can seal the deal.

Case studies - Customer happy with your solution

Casey Hibbard

Case studies accomplish three key objectives for readers: credibility, education and validation.

The major advantages of publishing case studies

Case studies provide prospects with critical knowledge about how your solutions actually work in real business environments. But, alongside demonstrating real-world successes, they also:

  • answer in one flowing story the many questions that your buyers may have 
  • explain a concept or technology in a memorable and understandable way 
  • strengthen your brand, establish credibility and demonstrate trustworthiness
  • provide third-party validation to aid a buyer's decision-making process 
  • help your target audience learn more about your company and its solutions
  • encourage potential customers to take the next step in the buyer's journey 

As you can see, there are many excellent reasons for writing and publishing business case studies. And don’t forget, case studies can be leveraged in many different ways and places, stretching your content marketing investment even further.

The process of writing a customer case study  

Creating an effective case study relies on step-by-step approach. If you engage me to write a case study for you, these are the major steps that I take once the project has been given the green light:


Step 1 - Conduct a discovery phase

I spend time getting to know your products and services and understanding your marketing message. Then I study the customer who is going to be featured in the case study, including the relationship with your company.


Step 2 - Draw up strategic questions

I develop a list of customized questions to ask your customer. These questions take into consideration not only your solution and why your customer bought it but also your marketing goals and case study preferences.


Step 3 - Interview your customer

I conduct a 30- to 60-minute interview on the phone or in a virtual meeting to extract as much relevant and specific information as possible. With permission, the interview is recorded to aid note-taking and get some reliable quotes.

The process of writing case studies - the interview stage
The process of writing case studies - the review stage


Step 4 - Write a compelling story

I begin writing the case study in accordance with best copywriting practices. The story will include the customer's goals, the challenges they were facing, the solution they bought, and the results of that solution.  


Step 5 - Get feedback and approval

The first draft is sent to you for review and comments. I process your comments and send the revised version to your customer for approval. The final draft is sent to you for design and publication.


Step 6 - Give marketing guidance

If you wish, I can advise how to leverage your case study in sales & marketing and PR. I can also provide additional products that complement the case study and boost your marketing message.

This systematic approach to creating a case study maximizes your chances of marketing success. You’ll end up with a readable and powerful document that convinces people you have a solution worth buying.

Frequently Asked Questions

Want to know more about my case study writing service? Check out the answers below. If you don't see your question here, send it to me at [email protected].

How long does it take to write a case study?

Writing a quality case study involves several stages, including researching the solution and the customer, preparing for and holding one or more interviews, drafting the story, processing feedback from the review rounds and obtaining publication approval and images from at least two parties (you and your customer). The duration of each stage depends on several factors, such as word count, topic complexity, and the availability of interviewees, reviewers and materials. In my experience, an in-depth case study of approximately 1,200 words usually takes around 4 weeks in total to set up, write and approve.

What does a case study cost?

My fees vary depending on the scope of work, the length of the story and the topic at hand. Case studies that involve a complex solution will cost more than simpler, shorter stories. In addition, some clients ask me to manage the whole project from beginning to end, while others have their own project managers to look after aspects such as interview scheduling. I will provide a customized quote for every case study based on your creative brief, so you will always know the cost upfront.

How long should my success story be?

That’s up to you! Whatever suits your brand, formatting and messaging. Generally, the more complex the solution, the longer the content. I would say that a quality case study is, on average, around 1,200 words. That allows for sufficient detail, including quotes and results. More important than the length is the story you are telling and the framing of the narrative. Your customer should always be the hero of the story.

We have a specific brand voice. Is that a problem for you?

No, it’s not. As an experienced copywriter, I’m used to adapting my writing style to suit my clients’ preferred brand voice. I’m also happy switching between American and British English. Just show me your style guide, and I will follow it accordingly.

What is your experience?

I’m a seasoned copywriter who works with B2B companies seeking to strengthen their brand with thought-leadership content. For 20 years, I’ve worked with enterprises such as Deloitte, Haskell, Rockwell Automation and VRR Aviation, crafting content that positions them as knowledgeable resources. Unlike most copywriters, I have an accounting background. This means I’m detail-oriented, understand financial metrics and know first-hand how manufacturing businesses operate.

What do you specialize in?

I write high-authority content for companies that develop complex products and services. My specialty is turning complicated subjects into bite-sized information that engages a target audience. Think case studies, ebooks, white papers, reports and articles. Industries that I work with include but are not limited to manufacturing, engineering and automation, hi-tech and SaaS, finance and logistics.

Can you show me stories you’ve already written?

Absolutely. Check out my portfolio or email me at [email protected] for more examples. Just let me know what you’re interested in.

Will we still have to manage the project?

No, you won't. (Unless you really want to - that's also fine with me). I have a streamlined process already in place to create case studies. That includes contacting your customers and subject matter experts to arrange the interviews, following up  throughout the review process and ensuring final approval is given by the relevant parties. I will always copy you in on all communications so you can keep tabs on my progress, but rest assured I'll use my initiative to see the project through to completion. You can be as hands off (or on) as you want.      

Are you ready to start telling the world about your happy customers?

Boost sales and create a competitive edge for your company with a series of well-written case studies. Just email me at [email protected] and tell me your general writing needs.

At your convenience, I’ll give you a ring or set up a Zoom meeting to get some more details and work out a customized quote. What could be easier?