Helen’s Business Writing Blog

Content writing tips, a sprinkling of SEO advice and a dash of website wisdom for those tasked with producing website content, blog posts, white papers and more for their company.

Helen McCrone, Freelance SEO Copywriter & Content Writer

Fine-tuning Your Content Marketing during the Coronavirus Crisis
During the coronavirus crisis, content marketing may not be one of your priorities. Yet it's an effective way for every business to stay in touch with customers and nurture leads during these extraordinary times. These six marketing insights from experts explain how to adapt.
What’s Best: A White Paper or an Ebook?
There’s a lot of confusion around white papers and ebooks. This article explains the similarities and differences between the two, then follows up with a list of seven questions that helps you decide which of these two marketing tools is best for you at any given time.
10 Critical Features of Successful Marketing Ebooks
Marketing ebooks are great for generating leads and building a healthy email list. But why do some succeed while others flop? Discover what you need to do to create a successful ebook.
13 Powerful Reasons Why Email Marketing Still Works
When it comes to marketing to the masses, email is still king of the castle. Discover the latest statistics about email marketing and the reasons your business should put it front and center of your inbound marketing strategy.
Check Your Website’s Performance Easily with Google’s New Search Console
Hooray! Google's decision to restore its per-page keyword data with its new Search Console means we can all see which keywords are driving traffic to our web pages. Learn how to set it up and find the keywords that could deliver much more traffic to your site.
How to Market Your White Paper – 16 Promotional Tactics that Guarantee Success
Not all white papers meet expectations. Often it's down to poor marketing. Make a success of your next white paper with these proven promotional tactics.
Every Good Blog Post Needs These 9 Things
Writing your blog post is only half the job. Before you press that 'publish' button, you need to ask yourself these nine questions.
7 Compelling Reasons to Publish a White Paper
B2B buyers have relied on white papers for decades to help them make high-ticket purchase decisions. Quite right, too. But there are many more great reasons for developing a white paper.
Don’t use these 8 words on your About Us page
Finding the right words to describe your business culture and values can be tricky. How do you differentiate yourself from your competitors? A good place to start is knowing which words you shouldn't be using...
How Good is Your Grammar?
Celebrate National Grammar Day by testing your knowledge with this short quiz. Discover if you're a grammar swot or a grammar dunce.
How to make time for your business blog (10 simple ways)
Thinking about starting a blog for your business website? Not convinced the benefits will outweigh the time needed to update it regularly? Here are seven great reasons to get that business blog up and running.
Why Should You Blog for Your Business?
Thinking about starting a blog for your business website? Not convinced the benefits will outweigh the time needed to update it regularly? Here are seven great reasons to get that business blog up and running.
Will Customers Punish You for Bad Grammar?
What do you do when you get an email or see a website that contains errors? More importantly, what do your potential customers do if they spot your grammar mistakes? You could be in for a shock.
Boost Your Website’s Ranking with the Right Copywriter
Fed up with your website never making it to page one or even two of Google’s search results? The good news is that a copywriter can help your website become more visible. But not all copywriters are made equal.

The Sure-fire Approach to Making Website Visitors Happy
Does your website delight visitors by immediately serving their purpose? Or does it make them leave within seconds because it doesn't give them what they want or need?

How to Reply to a Complaint Letter with Panache
How do you react when you get a complaint? Do you squirm or do you get indignant? Either way, you’ve got to suck it up and compose a reply. But where do you start?

How to Write Emails Like a Pro (6 Easy Ways)
Exasperated by the disorganized, long-winded emails you get from clients and colleagues? Don't know what your action point is? Show them how to write truly professional emails that ensure your message is received loud and clear with these six handy tips.

6 Questions You Need to Answer before Launching Your New Website
Yep, it’s time to update your website. You want it to have a fresh new look. You want to drive traffic to it and then persuade visitors to call you or buy from you. So what's your next step?