Helen’s Business Writing Blog

Use cases aren't just for SaaS developers. They're also a great way for B2B manufacturers to showcase their product’s relevance and versatility across industries or departments.

Considering a new name for your white paper? Explore a range of alternatives and learn how to choose the best term that aligns with your message and audience needs.

Making sustainability a part of your corporate culture? Then your next step is to inform stakeholders and inspire others. Content marketing is a great tool to do just that. Check out these ideas and examples.

Telling the world of a happy customer’s experience is a great way to advertise your brand. But there’s an effective and not-so-effective way to go about it. Discover what the effective way is.

Writing your blog post is only half the job. Before you press that 'publish' button, you need to ask yourself these nine questions. Are you following blogging best practices?

The best press releases strike a balance between interesting news and commercial intent. Follow these best practices to convince editors your news is worth publishing.

Fuzzy about the correct format of a press release? It pays to use the recommended structure when submitting your news stories for distribution.

Need to add more spice to your content marketing mix? Case studies are great for demonstrating how your product or service works in practice and for nurturing quality leads.

Once you’ve decided to develop a white paper, your next decision is: do you hire a white paper writer or tackle it yourself? Here are nine excellent reasons why the writing of white papers is best left to the professionals.

Not sure how to write a winning script for your marketing video? Script writing demands a specific set of skills. Here are 10 handy tips to help you become a more confident script writer.

Need to write a script for your marketing video and feeling a little intimidated? Check out these tips that show you what to do before you start writing..

It's frustrating when you have pages with good content but they're just not ranking. But don't despair. It could all be down to a simple mistake you're making. Discover what it is and how you can fix it.

There’s a lot of confusion around white papers and ebooks. This article explains the similarities and differences between the two, then follows up with a list of seven questions that helps you decide which of these two marketing tools is best for you at any given time.

Marketing ebooks are great for generating leads and building a healthy email list. But why do some succeed while others flop? Discover what you need to do to create a successful ebook.

Not all white papers meet expectations. Often it's down to poor marketing. Make a success of your next white paper with these proven promotional tactics.

B2B buyers have relied on white papers for decades to help them make high-ticket purchase decisions. Quite right, too. But there are many more great reasons for developing a white paper.

How do you react when you get a complaint? Do you squirm or do you get indignant? Either way, you’ve got to suck it up and compose a reply. But where do you start?

Exasperated by the disorganized, long-winded emails you get from clients and colleagues? Don't know what your action point is? Show them how to write truly professional emails that ensure your message is received loud and clear with these six handy tips.