Helen’s Business Writing Blog
Writing tips, practical pointers and a dash of website wisdom for those tasked with producing website content, blog posts, white papers and more for their company
Helen McCrone, Freelance Copywriter
How to Market Your White Paper – 16 Promotional Tactics that Guarantee Success
Not all white papers meet expectations. Often it's down to poor marketing. Make a success of your next white paper with these proven promotional tactics.
Thinking about starting a blog for your business website? Not convinced the benefits will outweigh the time needed to update it regularly? Here are seven great reasons to get that business blog up and running.
Boost Your Website’s Ranking with the Right Copywriter
Fed up with your website never making it to page one or even two of Google’s search results? The good news is that a copywriter can help your website become more visible. But not all copywriters are made equal.
The Sure-fire Approach to Making Website Visitors Happy
Does your website delight visitors by immediately serving their purpose? Or does it make them leave within seconds because it doesn't give them what they want or need?
How to Write Emails Like a Pro (6 Easy Ways)
Exasperated by the disorganized, long-winded emails you get from clients and colleagues? Don't know what your action point is? Show them how to write truly professional emails that ensure your message is received loud and clear with these six handy tips.
All articles by category
Every Good Blog Post Needs These 9 ThingsSeptember 29, 2017
Boost Your Website’s Ranking with the Right CopywriterOctober 11, 2016
6 Questions You Need to Answer before Launching Your New WebsiteFebruary 11, 2016