Helen’s Business Writing Blog
Writing tips, practical pointers and a dash of website wisdom for those tasked with producing website content, blog posts, white papers and more for their company.
Helen McCrone, Freelance Copywriter
Hooray! Google's decision to restore its per-page keyword data with its new Search Console means we can all see which keywords are driving traffic to our web pages. Learn how to set it up and find the keywords that could deliver much more traffic to your site.
How to Market Your White Paper – 16 Promotional Tactics that Guarantee Success
Not all white papers meet expectations. Often it's down to poor marketing. Make a success of your next white paper with these proven promotional tactics.
Thinking about starting a blog for your business website? Not convinced the benefits will outweigh the time needed to update it regularly? Here are seven great reasons to get that business blog up and running.
Boost Your Website’s Ranking with the Right Copywriter
Fed up with your website never making it to page one or even two of Google’s search results? The good news is that a copywriter can help your website become more visible. But not all copywriters are made equal.
The Sure-fire Approach to Making Website Visitors Happy
Does your website delight visitors by immediately serving their purpose? Or does it make them leave within seconds because it doesn't give them what they want or need?