SEO CONTENT WRITING

Creating online written content that search engines and visitors will find and love

  • Keyword-optimized content that interests your target audience
  • Informative content that directs users to other pages on your site 
  • High quality content that attracts high-authority backlinks
  •  Meta descriptions and title tags that drive clicks from SERPS  
  • SEO analysis of your content and the performance of your web pages

An SEO content writing service that'll help you get the clicks and impressions you're looking for

Frustrated your web pages never appear in the search results? Google rankings suddenly dropped after performing so well? If so, you need a certified SEO content writer to cast a professional eye over your website content. 

Optimized websites demand constant attention. Data expires, trends change, architectures get restructured, competitors up their game.  What doesn't change is the need to weave keyword phrases into content on topics that customers care about. 

I specialize in writing high-quality, keyword-optimized content that attracts more organic traffic to your website. I understand SEO and know how to write content that’s informative and compelling. So, if your primary goal is to generate organic traffic via search engines, you've come to the right place. 

Boost your website's visibility

Is your website's content driving clicks from search engine results pages?  Is it increasing your website's keyword rankings or attracting backlinks from other quality sites that relate to your product, service or industry? If it isn't, you need to employ best SEO content writing practices.

My task as an SEO content writer is to produce content that has an end goal of increasing organic traffic. Quiet often, that goes hand in hand with attracting links to your site. The type of projects that I typically work on are:  

  • SEO-friendly blog posts
  • SEO-friendly service and product pages 
  • Local SEO content for businesses
  • Link building content
  • Video script writing

Of course, I do other content writing projects like articles and press releases for publications, and white papers, ebooks and brochures for downloading. These may or may not be SEO-related.  However, the projects listed above tend to be the sort whose primary goal is to drive traffic.

Rand Fishkin

“Better content is outweighing more content.” 

Co-Founder of SEOmoz and a leader in search engine optimization tools  & resources

Current content trends in SEO copywriting

It used to be that, if you wanted to get more traffic to your website, you'd have to publish lots of articles on all sorts of topics. The logic was that more pages would give your website more opportunities to rank highly with search engines. 

Thankfully, those days are gone. Too many businesses were abusing this tactic and publishing low quality articles in large volumesGoogle didn't like that, and visitors certainly didn't like it.  The latest algorithm updates from Google put quality far above quantity. Content that answers clearly and fully the questions the public are asking is judged favorably.

As a business, you need to resist the urge to cut corners on content quality. It pays to have a professional copywriter to write your online content, including videos scripts,  in a way that is readable, engaging and informative. In other words, you should focus on delivering the best content possible.

Adopt the content-focused approach

Many businesses think that SEO is all about slotting the right keywords into their content. About optimizing for key phrases. However, SEO is really about optimizing for the needs of your (potential) customers. It's true that finding the search terms that people use when they go hunting for your business is essential for website visibility. But keyword research helps only if you understand the keyword intent of searchers.

What is Keyword Intent?

Search intent has to do with the reason why people conduct a specific search. Why are they searching? Are they searching because they have a question and want an answer to that question? Are they searching for a specific website? Or, are they searching because they want to buy something?

                                                                                                                                                                                           Definition by Yoast

Aim for conversions, not traffic

A keyword phrase may attract a high volume of searches, but if you can't use it naturally on your web page then you're wasting your time.  Traffic volume shouldn’t be the focus of your content strategy. Business Growth Consultant Adam Audette explains it well, “Today It’s Not About Get the Traffic. It’s about Get the Targeted and Relevant Traffic.”  

If you can solve a problem that searchers have by publishing quality content on your website, you are meeting your prospect's needs.  Google gets this. Your business may get just a hundred hits every month, but if it converts 30% of hits, it will reward your site with better rankings. Why? Because it shows you understand your market. 

Just be aware that not every SEO content writer knows how to write for conversions. Why? Because that takes copywriting skills. In other words, understanding how to write content that doesn't drive traffic but drives sales. And if converting website visitors into buyers, subscribers or leads is your primary goal, then you need to hire an SEO Copywriter.

What clients say about my SEO content writing...

Very professional with obvious experience...

Helen added personality and a friendly tone to my entire website. Her initial website analysis, with no further obligation, was spot on and made me realize how much help was required. She provided additional SEO recommendations with direction for placement throughout website.  I wouldn't hesitate to recommend her SEO copywriting service.

TOM MCCONNELL  //  House designer and owner of McConnell Custom Design

Enjoys co-creation and sharing her knowledge...

Helen McCrone has a very professional and businesslike approach to her work. From concept to implementation, she strives always for excellence. She prepares well for each assignment, is flexible and pragmatic, enjoys co-creation, and is always willing to share her knowledge (which she keeps up to date) with colleagues and customers."

ARJAN DEGELINK  //  CEO of digital marketing agency Hidden Champion

Hire me as part of your content optimization efforts

Is it time to improve your Google rankings?  Give your online content the SEO attention it deserves., and let customers find your website with ease.

As a freelance SEO content writer, I know how to write content that appeals to humans and search engines alike. I also have a broad understanding of what the technical guys have to do to optimize a website, like internal linking and mark-up data. This makes me a useful member of your marketing team because the techies won’t be tempted to rewrite your well-written content in an ugly way just to make it SEO-friendly

Get your website content ranked by
search engines and found by customers

Tell me your SEO content writing needs by emailing me at helen@write-for-business.com or calling me on 360-525-8277.

Once I have a clear idea of the size and complexity of your project, I can send you a customized quote.