Copywriting that delivers...

Creating compelling content that converts readers into customers

Your content here...

If you want to grow your business, you need your website content, brochures, sales letters and other marketing products do these three things:

1. Grab the attention of your target audience
2. Stress the benefits of your product or service
3. Encourage the reader to respond in the way you want

That's when good copywriting comes into play. Clear, persuasive content written by a professional copywriter convinces readers your company is trustworthy and your products & services are worth buying.

Yep! Here is where your thoughts become powerful words 

Customers, prospects and potential investors need to understand what you're selling and why they should spend their money on you instead of your competitor. That means publishing accurate, engaging and targeted copy. The following types of copy are created at Write for Business:

BROCHURES  

Producing clear, persuasive promotional copy that informs your target audience and calls them to action. Crafting headlines that grab attention and spell out the benefits of your company, products and services. Telling your corporate story. 

PRESS RELEASES

Organizing your press releases so that they get to the point quickly, catch the attention of editors, and fits the style of the publication. Using an appropriate style that strikes the perfect balance between interesting news content and persuasive copy. 

SALES LETTERS

Convincing a specific market segment to buy from you in a form of direct, personal communication. Conveying large amounts of information in a lively, compelling format to help readers overcome every purchasing objection they may have.

Creating effective copy requires more than good writing skills

At Write for Business, the creation of compelling copy starts with understanding your business and its products:

  • Your style: What brand image do you want to convey?
  • Your USP:  What do you offer that your competitors don't?
  • Your target audience: Who is it specifically you're selling to?
  • Your product's benefits: How will your product help others?
  • Your marketing goals: What action do you want taken?

All that is then set out in a creative brief, in addition to the scope and deliverables of the copywriting project.

Identifying your target audience and competitors

Compelling copy cannot be written without knowing who you are targeting. Who are your buyers and what terms do they use to talk about your product and services? The answers are found by developing customer personas and carrying out keyword research.

Personas help you speak clearly to a defined group of people by spelling out the benefits most important to them. Keyword research is particularly important for online content. Knowing which search terms send traffic to the websites of your organic rivals will help you compete successfully in search engine rankings.

For every copywriting project, you need to decide what medium best suits your message and goal. Website or brochure, blog posts or marketing email campaign, press release or white paper? They all the have their pros and cons, so choose those that best suit your sales strategy and your buyers' journey.

Whichever marketing medium you choose, it's essential your message resonates with your target audience. That requires communicating your unique value proposition and your core values. By incorporating them into every piece of copy, you'll make your message believable.

Communicating your brand identity and core values

Susan Kerkhof-ClarkOwner of SCTranslations

Helen makes your text sing!

"I have worked with Helen on various projects and she is a pleasure to work with. Nothing is too much trouble, she delivers on time and makes your text sing – a talented copywriter."

Ready to turn your content ideas into compelling copy?

I'd be happy to discuss your copywriting needs. Just drop me a line at helen@write-for-business.com or call me on 360-525-8277.  Once I have a clear idea of the size and complexity of your project, I can send you a customized quote.