Copywriting that delivers...
Your content here...
If you want to grow your business, you need your website content, brochures, sales letters and other marketing products do these three things:
1. Grab the attention of your target audience
2. Stress the benefits of your product or service
3. Encourage the reader to respond in the way you want
That's when good copywriting comes into play. Clear, persuasive content written by a professional copywriter convinces readers your company is trustworthy and your products & services are worth buying.
At Write for Business, the creation of compelling copy starts with understanding your business and its products:
All that is then set out in a creative brief, in addition to the scope and deliverables of the copywriting project.
Compelling copy cannot be written without knowing who you are targeting. Who are your buyers and what terms do they use to talk about your product and services? The answers are found by developing customer personas and carrying out keyword research.
Personas help you speak clearly to a defined group of people by spelling out the benefits most important to them. Keyword research is particularly important for online content. Knowing which search terms send traffic to the websites of your organic rivals will help you compete successfully in search engine rankings.
For every copywriting project, you need to decide what medium best suits your message and goal. Website or brochure, blog posts or marketing email campaign, press release or white paper? They all the have their pros and cons, so choose those that best suit your sales strategy and your buyers' journey.
Whichever marketing medium you choose, it's essential your message resonates with your target audience. That requires communicating your unique value proposition and your core values. By incorporating them into every piece of copy, you'll make your message believable.
"I have worked with Helen on various projects and she is a pleasure to work with. Nothing is too much trouble, she delivers on time and makes your text sing – a talented copywriter."
I'd be happy to discuss your copywriting needs. Just drop me a line at email@example.com or call me on 360-525-8277. Once I have a clear idea of the size and complexity of your project, I can send you a customized quote.