Copywriting that delivers...
Your content here...
If you want to grow your business, you need your white papers, brochures and other marketing products do these three things:
1. Grab the attention of your target audience
2. Stress the benefits of your product or service
3. Encourage the reader to respond in the way you want
That's when good copywriting comes into play. Clear, persuasive content written by a professional copywriter convinces readers your company is trustworthy and your products & services are worth buying.
Customers, prospects and potential investors need to understand what you're selling and why they should spend their money on you instead of your competitor. That means publishing accurate, engaging and targeted content. The following types of marketing content are created at Write for Business:
Writing website content that rank well with search engines by using SEO best practices. Influencing the open rates, clicks and conversions of your marketing emails and creating landing pages that build your mailing lists.
Developing & writing persuasive white papers to present a new solution to a niggling industry-wide problem. Positioning your company as a trusted advisor to help executives make strategic purchase decesions.
Developing quality blog posts on topics that interest your target audience and promote your business and product. Writing in a way that reveals your personality, displays your expertise, and encourages interaction and sharing.
Producing clear, persuasive promotional text that informs your target audience and calls them to action. Crafting headlines that grab attention and spell out the benefits of your company, products and services.
At Write for Business, the creation of compelling copy starts with understanding your business and its products:
• Your style: do you want to convey trustworthiness and continuity, or do you want to appear trendy and upbeat?
• The way you set yourself apart from other similar businesses: what do you offer that your competitors don't?
• The goals of your marketing content: what specific action do you want readers to take?
Identifying your target audience and competitors is the next step in creating compelling copy. Who are they? What terms do they use to talk about your product and services? The answers are found by developing customer personas and carrying out keyword research.
Keyword research is particularly important for online content. Knowing your organic rivals and their best long-tail key phrases will help you compete successfully in search engine rankings.
What medium best suits your message and goal? Online or offline, website or brochure, blog posts or marketing email campaign, press release or white paper, direct sales letter or flyer? Make sure your choices suit your sales strategy and buyers' journey.
Whichever marketing medium you choose, you should be prepared to open up an honest conversation with consumers and to tell the corporate story in such an interesting and useful way that people will want to share it.
"I have worked with Helen on various projects and she is a pleasure to work with. Nothing is too much trouble, she delivers on time and makes your text sing – a talented copywriter."
I'd be happy to discuss your copywriting needs. Just drop me a line at email@example.com or call me on 360-525-8277.
Once I have a clear idea of the size and complexity of your project, I can send you a customized quote.
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