If you want your website content to be successful, it has to appeal to two distinct target audiences: humans and search engines.
Humans are not only your current and future customers. They're also your other stakeholders such as journalists, job-seekers and potential investors. Search engines like Google and Yahoo! visit your site as well and, unless they like what they find, they're not going to rank your content.
That will make you pretty hard to find by humans, which kind of defeats the object of the exercise.
Good website content is not just about getting ranked highly by search engines. It's about communicating instantly with your visitors. This means your website content must follow these best practice guidelines:
Now, there are lots of ways to improve the user experience, from strong headlines and powerful calls to action to the strategic placement of keyword phrases. Plus other cool things that we content writers love to do to make our writing readable, like using the active voice, creating rhythm and flow, and nixing unnecessary jargon.
At the end of the day, writing good website content is not a job for amateurs. So now that's clear, let's look at how I tackle writing website content.
Writing content is a collaborative process, and that's certainly the approach I take here at Write for Business. I'll work with your website designer and marketing team to create content that will give you a better online presence. This is the step-by-step process that I've developed over the years:
It's also good to know that, if your team likes to communicate via a messaging system like Slack or to use a project management tool like Trello or Microsoft Office 365, I'm happy to join in if technically possible.
If you think it's time your website stood out from the crowd and connected with your target audience, I'd be happy to discuss your website content needs. Just drop me a line at email@example.com or call me on 360-525-8277.
Once I have a clear idea of the size and complexity of your project, I can send you a proposal without further obligation.
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