Website Content Writing

Increasing your online presence with original, engaging website content   

  • Affordable content writing services for your website
  • Quality content that matches your brand's voice and tone
  • Original content that is relevant to your target audience
  • SEO-rich content that appeals to search engines and humans
  • A content writer who can help with your marketing messaging
Stand out in a crowd

A quality website content writing service

Your website is usually where your business makes a first impression. Trouble is, the internet is a crowded space, so it can be challenging to even get noticed, let alone get traffic.  

And if people do visit?  Well, you want them to look around, then leave their details, make a call or place an order.  You don't want them bouncing off to a competitor.

That's why it's so important to have a website that prospects, customers and search engines will love.

The key is (plenty of) content that captures the attention of visitors, gives them what they need, and offers some added value as a bonus. For that, you need a quality website content writing service.  

Give your business the content-rich website it deserves

Ever asked yourself how much your website is worth? I'd venture to say that - in marketing terms - it's worth a small fortune. In fact, I'd go so far as to say that it's such a valuable marketing tool it should be the cornerstone of your marketing strategy. No matter how small or large your business is.

True. Social media has taken the world by storm. But where do all those social media feeds (and your email campaigns) lead back to? That's right. Your website. And once people are there, you want them to stay. Look around. Download some information. Learn something new. Learn about your company and its solutions. And then become a customer. 

And that is the ultimate goal: A website that attracts visitors and converts them into customers.


Yes, websites are still the cornerstone of digital marketing

Twitter, Facebook, YouTube and LinkedIn all have their part to play in promoting your products and services. But when prospects want to check you out, they go to your website. They want to make sure you're real. That you're reliable and that you know what you're doing. This is where you legitimize your existence. 

That is why it's so important your website does the following:  

  • Provides content that is readable, trustworthy and search-friendly
  • Demonstrates the true benefits of your products and services
  • Connects with your customer base on an emotional level
  • Proves your brand is credible, ethical and knowledgeable 
  • Drives visitors to take the action that you want
Your website is the hub of your digital marketing strategy

Your website is the hub of your digital marketing strategy

Take a long, hard look at your website. Is it looking a bit outdated, with content that's a bit too much about you and not enough about your target audience? Then it's time to give it the content your business deserves. After all, you want to get noticed, generate leads and grow your sales, don't you? 


My website content writing services

HOME PAGES

Writing one of the most important pages of any website: your site's 'front door'. Including all the elements that make you stand out from your competitors and that direct visitors to either connect with you or to go deeper into your website. 

LONG-FORM SALES PAGES

Crafting lengthy sales pages for products and services that are expensive, complicated or require a long time-commitment. Useful for when your audience knows little about what you sell or needs lots of assurances before they buy.  

The content writing services that I've highlighted above relate specifically to website pages. Of course, a website can contain many types of content within its pages, from blog posts to white papers. Please go to the services menu at the top of the page to see the complete range of copywriting and content writing services that I provide.

The qualities of good website content

If you want your website content to be successful, it has to appeal to two distinct target audiences: humans and search engines. 

Humans are not only your current and future customers. They're also your other stakeholders such as journalists, job-seekers and potential investors. Search engines like Google and Yahoo! visit your site as well and, unless they like what they find, they're not going to rank your content. 

That will make you pretty hard to find by humans, which kind of defeats the object of the exercise.

Improving the user experience (UX) on your website  

Good website content is not just about getting ranked highly by search engines. It's about communicating instantly with your visitors. This means your website content must follow these best practice guidelines:

  • is original, relevant and engaging 
  • reads like a focused conversation by using everyday language
  • facilitates online reading by making the text easy to scan and navigate
  • uses standard English that can be read by busy people and non-native speakers
  • answers people’s questions by presenting information clearly and concisely
  • employs up-to-date SEO copywriting techniques 
  • shows how the reader can take the next step in the buyer's journey  

Now, there are lots of ways to improve the user experience, from strong headlines and powerful calls to action to the strategic placement of keyword phrases. Plus other cool things that we content writers love to do to make our writing readable, like using the active voice, creating rhythm and flow, and nixing unnecessary jargon. 

At the end of the day, writing good website content is not a job for amateurs.  So now that's clear, let's look at how I tackle writing website content.

How I write content for websites

Writing content is a collaborative process, and that's certainly the approach I take here at Write for Business.  I'll work with your website designer and marketing team to create content that will give you a better online presence. This is the step-by-step process that I've developed over the years:

  • Initial consultation: You and I establish your content writing needs and budget and if we're a good match.
  • Copywriting proposal: I set out your goals, the tasks, the project scope, the steps involved, and the project fee
  • Writing deposit: You pay a industry-standard deposit of between 30% to 50% so I can move on to the next step.   
  • Creative brief: I confirm your marketing objectives, key offerings, and the pain-points of your target market.  
  • Project confirmation: You approve the brief, confirm the project scope and fee, and give me the green light.
  • Information gathering: I gather plenty of info to learn as much as I can about your company and its solutions.
  •  Keyword research: I carry out quality keyword research so I can optimize your content for search engines.
  • Content writing: I sharpen my pencil and get writing (and have lots of creative thinking moments).
  •  First draft: I  send you the first versions of your website content for you to review and provide feedback.
  •  Revision rounds: I work through any revisions you may have to produce a final draft of your content.

It's also good to know that, if your team likes to communicate via a messaging system like Slack or to use a project management tool like Trello or Microsoft Office 365, I'm happy to join in if technically possible.

Ready to turn your out-of-date web pages into engaging content?

If you think it's time your website stood out from the crowd and connected with your target audience, I'd be happy to discuss your website content needs. Just drop me a line at helen@write-for-business.com or call me on 360-525-8277.

Once I have a clear idea of the size and complexity of your project, I can send you a proposal without further obligation.