Freelance Certified SEO Copywriter
Combining Strategic Copywriting With Engaging Content     

Struggling to write your own website content, email marketing campaigns, case studies and white papers? Looking to promote your brand, generate leads and boost sales? 

As a certified SEO copywriter based in the Jacksonville and St Augustine area of Florida, I specialize in crafting content optimized for humans and search engines. 

Stop struggling, hire me on a freelance basis, and start providing a great user experience.

Helen McCrone SEO Copywriter

Helen McCrone

What’s the Main Focus of Your Business Right Now?

When it comes to deciding which writing service to use, it's helpful to think in terms of your overall marketing goal.   

Driving traffic to your website and being visible to your audience

Building a healthy email list and being seen as an industry expert

Converting website visitors into customers and promoting your brand

Hiring a professional SEO copywriter is not a cost but an investment

A search-engine-friendly website attracts more visitors, who can become loyal customers. An effective email campaign converts more leads into customers. A well-written white paper gives your business excellent exposure.  An interesting and relative article encourages people to engage with your business. That represents an excellent return on investment.

When you hire a freelance SEO copywriter, you not only get access to specialist writing skills but also control over your headcount and payroll costs. If you need specialized writing skills only a few times a year, it makes financial sense to buy in those skills on an ad hoc basis.

Discover How Freelance Copywriters 
Can Help You Succeed at Content Marketing

Is your organization struggling to produce quality content on a regular basis? Could its content creation processes be improved? It's not easy churning out well-researched, well-written content when you have a long list of daily marketing tasks. It's why many writing projects get put on the back burner. But there is a solution: hiring a freelance copywriter. To learn more about outsourcing and how it can help you overcome common obstacles to successful content marketing, read my white paper:

'7 Major Benefits Freelance Copywriters Deliver to Content Marketers'

Who can benefit from my professional writing services?

I  work with large international groups, mid-sized companies and local firms in all kinds of industries, from engineering, finance and logistics to technology,  HR and consulting.  Their customers are usually other businesses, so most of my writing is  B2B. Typical clients include:

  • Content marketers who need assistance during peak workloads or to supplement in-house skills
  • Business owners who need to convey their vision with punchy, interest-generating content
  • Website developers who want to offer clients keyword-rich content that attracts search engines
  • C-suite executives who want to publish well-researched, well-written thought leadership content
  • Technical personnel who need their techy geek-speak translated into plain business vernacular

Am I an expert in all of the industries I write for? Nope! But that's rarely a problem because I'm a quick learner, proficient researcher and skilled interviewer, and I have a solid business and accounting background. That gives me the ability to ask the right questions and perform quality research when writing about even the most challenging of topics.

Just as importantly, I can take a complex subject and break it down into bite-sized pieces that a target audience will understand and engage with. By working closely with subject matter experts, and perhaps even talking to actual customers, I can create content that sounds as if it was written by one of your experts using the language of your customers. 

Finally, the long-term relationships that I develop with my clients give me the chance to become a remote member of their creative teams and to be fully invested in the creation of their marketing content. It's a win-win situation.

Learn more about me

What clients are saying about my
copywriting services...

No doubt about it: 5 stars!

"Helen delivers great work, time and time again. She really understands her field of expertise and she makes sure that she understands your field of expertise so that she can write meaningful and effective content your customers would like to read. In short, versatile, accurate and easy to work with. So no doubt, 5 stars!"

Ad van der Wiel, VRR

Ad van der Wiel

VRR Aviation

Her results speak for themselves!

"Copywriting can make or break a website, and Helen McCrone is aware of that in a very special way. She listens, asks pointed questions and then retreats to get the job done.  Her results speak for themselves, and she doesn't hesitate to implement a change or suggestion."

Corey Gaffney

Corey Gaffney

CEO of Gold Square

Helen McCrone SEO Copywriter and Content Writer

A few words from SEO copywriter Helen McCrone

"My job is not just about writing website content or developing white papers. It's about finding the right words and crafting them in such a way that the right audience gets the right message. Your message.

It's about connecting your business with your customers and stakeholders.

Like all other organizations, yours has to communicate in writing, either on screen or on paper. However, it may lack the in-house skills to do that effectively.

That's where I step in. I'll help you connect with your target audience by creating persuasive promotional copy, readable website content, and shareable marketing content.

Think of me as your business connector."

A small selection from my blog...

B2B Case Studies: What 11 Features Make Them Effective?
Telling the world of a happy customer’s experience is a great way to advertise your brand. But there’s an effective and not-so-effective way to go about it. Discover what the effective way is.
Every Good Blog Post Needs These 9 Things
Writing your blog post is only half the job. Before you press that 'publish' button, you need to ask yourself these nine questions. Are you following blogging best practices?
How to Write Press Releases: 11 Best Practices [+ examples]
The best press releases strike a balance between interesting news and commercial intent. Follow these best practices to convince editors your news is worth publishing.