Struggling to write your own website content, email marketing campaigns, brochures and white papers? Looking to promote your brand, generate leads and boost sales?
As an SEO copywriter, I specialize in crafting content optimized for humans and search engines. Stop struggling, hire me on a freelance basis, and start providing a great user experience.
If your writing contains spelling and grammar mistakes and you can't structure a good argument, your credibility takes a knock. If you're not using the right keywords to get the right message to the right people, your business suffers from low website traffic. If your content doesn't address your consumers' pain points, you're not going to convert them into customers.
Customers, prospects and potential investors need to understand what you're selling and why they should buy from you and not your competitor. That requires accurate, engaging and targeted writing, which means investing in a professional SEO copywriter. Preferably one who also understand content marketing.
A search-engine-friendly website attracts more visitors, who can become loyal customers. An effective email campaign converts more leads into customers. A well-written white paper gives your business excellent exposure. An interesting and relative article encourages people to engage with your business. That represents an excellent return on investment.
When you hire a freelance copywriter, you not only get access to specialist writing skills but also control over your headcount and payroll costs. If you need specialized writing skills only a few times a year, it makes financial sense to buy in those skills on an ad hoc basis.
Is your organization struggling to produce quality content on a regular basis? Could its content creation processes be improved? It's not easy churning out well-researched, well-written content when you have a long list of daily marketing tasks. It's why many writing projects get put on the back burner. But there is a solution: hiring a freelance copywriter. To learn more about outsourcing and how it can help you overcome common obstacles to successful content marketing, read my white paper
'7 Major Benefits Freelance Copywriters Deliver to Content Marketers'
I work with large international groups, mid-sized companies and small local firms. Typical clients include:
I write for all kinds of industries, from engineering, finance and logistics to technology, HR and consulting. Their customers may be consumers (B2C) or they may be businesses (B2B).
Am I an expert in all of these industries? Er, no. But I'm a quick learner, proficient researcher and skilled interviewer, and I do have a solid business and accounting background. That gives me the ability to ask the right questions and perform quality research when writing about even the most challenging of topics.
Just as importantly, I can take a complex subject and break it down into bite-sized pieces that a target audience will understand and engage with. By working closely with subject matter experts, and perhaps even talking to actual customers, I can create content that sounds as if it was written by one of your experts, yet it uses the language of your customers.
"Helen delivers great work, time and time again. She really understands her field of expertise and she makes sure that she understands your field of expertise so that she can write meaningful and effective content your customers would like to read. In short, versatile, accurate and easy to work with. So no doubt, 5 stars!"
"Copywriting can make or break a website, and Helen McCrone is aware of that in a very special way. She listens, asks pointed questions and then retreats to get the job done. Her results speak for themselves, and she doesn't hesitate to implement a change or suggestion."
"My job is not just about writing website content and developing white papers. It's about finding the right words and crafting them in such a way that the right audience gets the right message. Your message.
It's about connecting your business with your customers and stakeholders.
Like all other organizations, yours has to communicate in writing, either on screen or on paper. However, it may lack the in-house skills to do that effectively.
That's where I step in. I'll help you connect with your target audience by creating persuasive promotional copy, readable website content and shareable marketing content.
Think of me as your business connector."