Freelance SEO Copywriter 

Creating Content that Inspires Customers and Attracts Search Engines

Helen McCrone: Freelance SEO copywriter and copy editor

                           Helen McCrone

Struggling to write your own website content, email marketing campaigns, brochures or white papers?

As an SEO copywriter, I specialize in crafting content optimized for both search engines and human beings. Stop struggling, hire me on a freelance basis, and start connecting with your business audience.

Looking for inspirational ideas to get you blogging with ease?

What’s the Main Focus of Your
Business Right Now?

Driving traffic to your website 

Optimizing your website for search engines, generating leads and improving the open and clicks rates of your email campaigns.

Promoting products & services

Spelling out the benefits of your product in a brochure or flyer and calling your audience to action with clear, persuasive promotional or fact-based text.

Building a healthy email list 

Generating strong leads and enhancing your credibility as a trustworthy vendor with the ultimate opt-in gift: a readable, and useful ebook.

Nurturing customer relationships

Entering into friendly and meaningful conversations via email to give your contacts an opportunity to build a relationship with your company.

Publishing thought leadership content

Developing detailed, highly researched documents that position you as a thought leader and B2B solution provider in your industry.

Building a loyal audience

Giving people a reason to visit your website, influencing their purchasing decisions, and demonstrating your and expertise with a well-written blog 

What do customers really think of your website content,
marketing emails and white papers?

If your writing contains spelling and grammar mistakes and you can't structure a good argument, your credibility takes a knock. If you're not using the right keywords to get the right message to the right people, your business suffers from little website traffic. 

Customers, prospects and potential investors need to understand what you're selling and why they should buy from you and not your competitor. That requires accurate, engaging and targeted writing, which means investing in a professional SEO copywriter.

Hiring a professional SEO copywriter 
is not a cost but an investment

A search-engine-friendly website attracts more visitors, who can become loyal customers. An effective email campaign converts more leads into customers. A well-written white paper gives your business excellent exposure.  An interesting and relative article encourages people to engage with your business. That represents an excellent return on investment.

Discover How Freelance Copywriters 
Can Help You Succeed at Content Marketing

Is your organization struggling to produce quality content on a regular basis? Could its content creation processes be improved? It's not easy churning out well-researched, well-written content when you have a long list of daily marketing tasks. It's why many writing projects get put on the back burner. But there is a solution: hiring a freelance copywriter. To learn more about outsourcing and how it can help you overcome common obstacles to successful content marketing, read my white paper '7 Major Benefits Freelance Copywriters Deliver to Content Marketers'

Who can benefit from my SEO copywriting services?

One of the joys of my job is the diversity of my client base: I  work with large international groups, mid-sized companies and small local firms. Typical clients include:

  • Content marketers needing the flexibility of a freelancer to assist during peak​​​​ workloads or supplement in-house skills​
  • Business owners wanting to convey a vision to their target audience with punchy, interest-generating promotional copy
  • Website developers offering clients user-friendly, relevant and keyword-rich content that attracts search engines
  • C-suite executives wanting to demonstrate thought leadership by sharing their company's expertise
  • Authors of business articles needing a fresh pair of eyes and suggestions for improving structure, flow and style 

What clients are saying about my copywriting services...

Ad van der Wiel
VRR Aviation

No d​oubt about ​it: 5 stars!

"I'm very happy to have worked with Helen McCrone for the last couple of years. We started working together when she was still in the Netherlands but, when she'd moved to America, I still wanted Helen to write our content, despite the 9-hour time difference.

Why? Simply because she delivers great work, time and time again. She really understands her field of expertise (writing) and she makes sure that she understands your field of expertise so that she can write meaningful and effective content your customers would like to read.

She's done our website content, a large variety of news items, and also helped us at a strategic level, finding the right words for e.g. our corporate story, vision and mission. In short, versatile, accurate and easy to work with. So no doubt, 5 stars!"

Her results speak for themselves!

"Copywriting can make or break a website, and Helen McCrone is aware of that in a very special way. She listens, asks pointed questions and then retreats to get the job done.  Her results speak for themselves, and she doesn't hesitate to implement a change or suggestion."

Corey Gaffney: CEO of Gold Square
Client logos
Helen McCrone: Freelance copywriter and copy editor

A few words from freelance SEO copywriter Helen McCrone

"My job is not just about writing website content and developing white papers. It's about finding the right words and crafting them in such a way that the right audience gets the right message. Your message.

It's about connecting your business with your customers and stakeholders.

Like all other organizations, yours has to communicate in writing, either on screen or on paper. However, it may lack the in-house skills to do that effectively.

That's where I step in. I'll help you connect with your target audience by creating persuasive promotional copy, readable website content and shareable marketing content.

Think of me as your business connector."

A small selection from my blog...

10 Critical Features of Successful Marketing Ebooks
Marketing ebooks are great for generating leads and building a healthy email list. But why do some succeed while others flop? Discover what you need to do to create a successful ebook.
13 Powerful Reasons Why Email Marketing Still Works
When it comes to marketing to the masses, email is still king of the castle. Discover the latest statistics about email marketing and the reasons your business should put it front and center of your inbound marketing strategy.
Check Your Website’s Performance Easily with Google’s New Search Console
Hooray! Google's decision to restore its per-page keyword data with its new Search Console means we can all see which keywords are driving traffic to our web pages. Learn how to set it up and find the keywords that could deliver much more traffic to your site.
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