My Copywriter Portfolio 

Curious about my writing style? Below are some writing samples from my copywriter portfolio. For each project, I adapt the style and tone to the client's requests, the industry norms, and the target audience's expectations.

The final design of each item is arranged by the client. However, like any good copywriter, I can advise on aspects such as layout, readability, and SEO best practices.

Want to see more clips? Contact me

Helen McCrone
Freelance SEO Copywriter & Content Writer

Ebooks & White Papers

Helping companies demonstrate their expertise and stand out from the crowd

Procentec ebook cover

Invaluable Guidance for Engineers  

Discover the blunders that lead to unhealthy industrial networks, engineer call-outs and unnecessary production downtime

Ebook: How to deal with difficult employees

Essential Tips for Managers

Learn how easy it is to assume that the employee displaying unprofessional behavior is the problem, and how much
harder it is to admit that you may also have a part to play.

White Paper Sample by Helen McCrone

Insights for Sales Representatives

Understand that networking is the best way to improve your cold call rate and to land sales appointments when you 're dealing with VPs and CEOs.

Blog Posts & Articles

Helping businesses boost their credibility and increase their visibility on the internet

Open Gate Consulting Declutter Your Leadership Strategy 8 steps

Targeting Business Leaders 

Monthly blog posts that give valuable insights to leaders, from front-line supervisors to senior executives.
Client: a leadership coaching company.

Blog post Shipping Electronics in Passenger Planes_ Here’s a Neat Solution

Targeting the Air Cargo Industry

Monthly blog posts that touch on all the pressing issues facing owners and operators of air cargo containers.
Client: a design and engineering firm.

Alphacomm article automated reminder systems

Targeting Mobile Operators, Digital Merchants & Banks 

A series of articles on hot topics in the world of alternative payments and e-banking, from automated reminder systems to eliminating online fraud.
Client: a payment platform provider.

Website Content

Creating online content that prospects, customers and search engines will love

Website home page of VRR Aviation

Manufacturing Company

Creating fresh content for the company's new responsive website.

Home page for Taylor Day Law Firm

Law Firm

Crafting an inspiring home page that sells the firm to prospective customers.

Website home page of Alphacomm Solutions

Software Developer

Writing original content to complement the company's new lead generation strategy.  

Architectural Firm

Creating SEO-friendly content to generate more website traffic for a local house designer.

Home Page of McConnell Custom Design Home Page
Website home page of Cremation Society of Washington

Cremation Provider

Writing easy-to-navigate content for a newly created website that targets local families arranging cremations..

Email Marketing & Press Releases

Helping businesses announce their news and improve their inbound marketing 

Email invitation example

Lead Nurturing Emails

Inviting customers, leads and prospects to a virtual event, and reminding them to not miss the event.

Transactional email example Thank you for downloading

Transactional Emails

Thanking leads for downloading gated content and starting a conversation with prospective customers.

Nov 2020 press_release_new_diagnostic_products_aim_high

Press Releases

Announcing in various global publications the launch of several new and innovative products.

Flyers, Brochures & Sales Letters

Using traditional copywriting techniques to promote products and services

Deloitte flyer

Product Flyers for a Big-Four Accounting Firm

Two-page flyers outlining the tax data analytical services of Deloitte Netherlands.

Rentokil brochure

Corporate Brochure for a Maritime Company

An 8-page brochure for Rentokil to hand out at sales presentations and trade fairs.

Cats & Dogs Home Sales Letter

Direct Mail for a Local Charity

A sales letter to appeal for donations for a local cats' and dogs' home.

Like what you see?

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