Content Writing Services
Content Writing Services
Creating online content that informs readers, builds trust and inspires loyalty
Looking to give your readers information that is so useful and engaging they will become loyal to your brand? Then you're in the right place.
Whether you're thinking ebooks, blog posts, case studies, white papers or videos, I can help you produce high quality marketing content that will connect with your target audience.
Content marketing: a long-term strategy with long-term results
Why bother providing free content to people that aren't even your customers (yet)? It's true that content marketing does cost money up front. And there are no quick results with this form of marketing. But it does help you build a strong relationship with those you are targeting.
Giving your prospects high-quality, relevant content on a consistent basis will put you top of mind when they're eventually ready to make a purchase decision. Why? Because you've already shown them you're to be trusted and you know what you're talking about. And that earns their loyalty.
Guiding customers through their buying journey
It doesn't matter how small or large your company is or in which industry it operates, it can benefit from content marketing. It's just a matter of finding the right medium. Do you need blog posts and website content or ebooks and enewsletters? To know that, you need to understand your customers' buying journey and their pain points.
The stages your customers take before they're ready to buy your product or service is rarely a straight line. Think about the way we shop these days. We usually go back and forth online, looking for information, comparing data, learning about a product, and interacting with one or more companies before we hit 'place order'.
Building a loyal customer base
Placing content at each stage of the buying journey and providing information that addresses a pain point will give your prospects an unrivaled consumer experience and your company a competitive edge. Consumers will recognize your brand, and they'll start to trust your information and what you're selling.
Once people know who you are and what you sell (and that you can help them), they'll be much more confident in placing that first order. And that is the whole purpose of content marketing. Informing prospective customers, building trust and inspiring loyalty.
Ready to turn your information into engaging content?
I'd be happy to discuss your content marketing needs. Browse my various types of content writing services, then drop me a line or give me a call. Once I have a clear idea of the size and complexity of your project, I can send you a customized quote.
Helen McCrone, SEO Copywriter and Content Writer