Content Writing Services
Content Writing Services
Creating online content that informs readers, builds trust and inspires loyalty
If you're looking for content writing services, you're also looking to provide your readers with information that is so useful and engaging they will become loyal to your brand. You're looking to turn your product or service (even if it's of the garden variety) into something that is unique and credible.
There's almost no end to the ways in which you can deliver content, from ebooks, enewsletters and blogs to infographics, slideshares and videos. As long as it is relevant and high quality (and delivered consistently), your marketing content will more than pay for itself in the long run.
Content marketing: a long-term strategy with long-term results
Why bother providing free content to people that aren't even your customers (yet)? It's true that content marketing does cost money up front. And it is a long-term strategy. There are no quick results with this form of marketing.
But what content marketing does do is help you build a strong relationship with those you are targeting. By providing your prospects with high-quality, relevant content on a consistent basis, they'll think of you when they're eventually ready to make a purchase decision.
Because you've already shown them that you are to be trusted and that you know what you're talking about. And because you've earned their loyalty.
Guiding customers through their buying journey
It doesn't matter how small or large your company is or in which industry it operates, it can benefit from content marketing. It's just a matter of finding the right medium. Do you need blog posts and website content or ebooks and enewsletters? To know that, you need to understand your customers' buying journey and their pain points.
The stages your customers take before they're ready to buy your product or service is rarely a straight line. Think about the way we shop these days. We usually go back and forth online, looking for information, comparing data, learning about a product, and interacting with one or more companies before we hit 'place order'.
Building a loyal customer base
Placing content at each stage of the buying journey and providing information that addresses a pain point will give your prospects an unrivaled consumer experience and your company a competitive edge. Consumers will recognize your brand, and they'll start to trust your information and what you're selling.
Once people know who you are and what you sell (and that you can help them), they'll be much more confident in placing that first order. And that is the whole purpose of content marketing.
Want to turn your information into engaging content?
I'd be happy to discuss your content marketing needs. Just drop me a line at [email protected] or call me on 360-525-8277.
Once I have a clear idea of the size and complexity of your project, I can send you a customized quote.