Your content here...
Content marketing is not about the products that you sell. It's about providing information that is so useful and engaging your readers will become loyal to your brand. It’s about turning your product (even if it's of the garden variety) into something that is unique and credible.
From ebooks, enewsletters and infograpics to blogs, slideshares, and videos, there's almost no end to the ways in which you can deliver content. As long as it is relevant and high quality (and delivered consistently), your content will more than pay for itself in the long run.
Check out my range of content writing services to boost your company's content marketing strategy.
Content marketing not only provides a better experience for your prospects and customers but also raises the profile of your business and helps distinguish you from your competitors. The following types of content writing services are provided by Write for Business:
Writing clear, engaging voice-overs, sub-titles and descriptions for your videos to help you reach your audience with a medium that's now on every platform and channel. Using keyword research and SEO best practices to ensure your videos rank on YouTube
Why bother providing free content to people that aren't even your customers (yet)? It's true that content marketing does cost money up front. And it is a long-term strategy. There are no quick results with this form of marketing.
But what content marketing does do is help you build a strong relationship with those you are targeting. By providing your prospects with high-quality, relevant content on a consistent basis, they'll think of you when they're eventually ready to make a purchase decision.
Because you've already shown them that you are to be trusted and that you know what you're talking about. And because you've earned their loyalty.
It doesn't matter how small or large your company is or in which industry it operates, it can benefit from content marketing. It's just a matter of finding the right medium. Do you need blog posts and website content or ebooks and enewsletters? To know that, you need to understand your customers' buying journey and their pain points.
The stages your customers take before they're ready to buy your product or service is rarely a straight line. Think about the way we shop these days. We usually go back and forth online, looking for information, comparing data, learning about a product, and interacting with one or more companies before we hit 'place order'.
Placing content at each stage of the buying journey and providing information that addresses a pain point will give your prospects an unrivaled consumer experience and your company a competitive edge. Consumers will recognize your brand, and they'll start to trust your information and what you're selling.
Once people know who you are and what you sell (and that you can help them), they'll be much more confident in placing that first order. And that is the whole purpose of content marketing.
I'd be happy to discuss your content marketing needs. Just drop me a line at firstname.lastname@example.org or call me on 360-525-8277.
Once I have a clear idea of the size and complexity of your project, I can send you a customized quote.
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