White Paper Writing Service

Convincing B2B buyers you're a market leader with the solution they want

  • Persuasive, readable and fact-based white papers that will help you generate quality leads  
  • Unbiased, fact-based content that helps B2B buyers understand a solution or make a decision
  • The right white paper format so you can target readers at the top, middle or bottom of the funnel 
  • Step-by-step writing process that streamlines the project  and avoids common pitfalls 
  • Support in publishing and re-purposing your white paper so you can stretch your investment 

A premium white paper writing service that will propel your business into the spotlight

Do you want to generate quality leads but find it challenging to explain complex concepts and solutions to prospective customers? Looking for a powerful marketing tool that describes the intricacies of your product or service and positions you as an authority in your industry?

Well-crafted white papers play a pivotal role in today's competitive business landscape, but they take skill to write. I use my years of experience in copywriting and business to craft compelling, informative and persuasive white papers that target your prospects and help turn them into loyal customers.

My white paper writing service includes:

  • Help in selecting the topic, style and structure of your white papers, as per your solutions and marketing goals.
  • Factual, objective white papers that avoid bias, develop a strong argument and showcase your company's expertise.
  • Well-documented research and analysis that enhance your reputation and establish trust among your audience.
  • Complex jargon transformed into easily digestible content, making your solutions accessible to a broader audience.
  • Careful planning and an organized process to ensure everyone involved understands their role and delivers on time.
  • Optional white paper planning service for those who want a frame of reference before hiring an external writer.

The potential impact of white papers

For years, B2B buyers have relied on white papers for years to shortlist vendors and evaluate choices. Now businesses are using them to target consumers at the top and middle of the sales funnel. In short, white papers have become essential tools in your marketing tool kit.

Why do white papers have so much influence? If they're well-planned, well-researched and well-written (hint: not all of them are), they can help you:

  • close a sale by letting prospective buyers compare competing solutions and recommend you as the right vendor
  • boost competitive advantage by highlighting flaws in competitors' solutions and casting doubt on their claims
  • establish authority by giving C-suite executives a fix to a problem that plagues many companies in your sector

In short, white papers are incredibly effective in building a company's credibility and getting a website noticed by major search engines and target audiences. That translates into more leads and more sales.

White papers are one of the most influential content marketing strategies available. 

Ryan Malone  Founder and CEO of SmartBug Media

Should your company publish a white paper?

If you sell innovative, complex or expensive products to other businesses, you can definitely profit from publishing white papers. These persuasive, fact-based reports have amazing reach and influence.  Most publishers of white papers are B2B vendors, and the industries that use them the most include manufacturing, construction, technology, energy, healthcare, logistics and business services.

What you have to ask yourself is if your target audience needs to or wants to read a paper several pages long before they buy your product or service. In other words, do they need to be extremely well-informed before they become a customer of yours?  If the answer is yes, you're probably a good candidate for using my white paper writing service.

Included in every white paper that I write

Choose my white paper writing service and you can be confident that you'll receive more than just words on a page. I believe in providing comprehensive value to my clients. Here's what you can expect to be included in every white paper I craft for you:

  • A white paper needs assessment: Identifying your primary target audience and their pain points, establishing your marketing goal, naming your subject matter experts and major competitors, and obtaining other key information.
  • A list of SEO keywords and a recommended format: White papers may be published and downloaded as a PDF, but they should still be optimized for search engine findability. You also need to make sure you’re using the right type of white paper (there’s more than one).
  • In-depth research: Delving into your industry, solution, competitors, and target audience to gather valuable insights and data that form the backbone of your white paper.
  • Interviews with subject matter experts: Your white paper cannot persuade if it doesn’t quote specialists. Interviews with at least two SMEs are conducted to extract expert opinions on the presented challenges and solutions.  
  • Factual and objective content: Creating content that captures attention, maintains interest and keeps your audience reading from start to finish. Above all, content that establishes you as a thought leader.
  • Your brand's voice and tone: I will emulate your brand's personality to ensure your audience has a consistent and authentic experience when reading your white paper.
  • Thorough editing and proofreading: Your white paper will be free from grammatical errors and flow seamlessly. I’ll also do a final proofread once your designer has produced the final version.

Can low-quality thought leadership content 
actually damage your brand?

In 2017, 45% of business decision makers and 53% of C-suite executives admit to losing respect and admiration for companies producing low-quality or irrelevant thought-leadership content.  

In fact, over 30% of business decision makers have removed companies from consideration after engaging with what they viewed as poor thought leadership content. So, it seems that not investing in well-written content like white papers can have a negative effect on your brand.

 Source: How Thought Leadership Impacts B2B Demand Generation: June 1, 2017 (Edelman LinkedIn)

How does my white paper writing service work?

My process is designed to make collaborating with me as efficient and reassuring as possible. Here's a step-by-step guide to how my white paper writing service works:

  • Initial consultation: We begin with a detailed discussion so I can understand your business, target audience and specific goals for the white paper (including your budget). This consultation helps us to home in on the biggest problem your product or service solves and to write the creative brief.
  • Service agreement:I'll ask you to sign a document, written in simple language, that sets out clearly what we both agree to, what the scope of the project is and what the fee is.
  • Research and analysis: I’ll conduct in-depth research to gather valuable information and data relevant to your industry and topic. This stage, which includes interviewing SMEs, forms the foundation for your white paper's content.
  • Content creation: Now I can craft a compelling and insightful white paper that addresses your audience's pain points and positions your solutions as the answer they've been seeking. The document will clearly set out the key elements of an effective white paper: Intro, problem or goal, background, solution, expected results, next steps and pitch page.
  • Review round: You'll receive a draft of the white paper for review. I’ll welcome your feedback and make necessary edits to enhance clarity, correct factual inaccuracies, insert omissions and ensure the final version aligns with the brief (i.e. your vision and objectives).
  • Final delivery: After the revisions are made, I deliver the finalized white paper in Word format, ready to be sent straight to your graphic designer.
  • Proofreading round: Once your graphic designer has set out your white paper in its presented format, I'll do one last check to ensure nothing in the content has been accidentally changed or omitted.

Ready to Establish Yourself as a Thought Leader?

White papers are perfect for today's world of inbound marketing. Re-purpose them and you can stretch your investment even further.  Please contact me to discuss your white paper needs.

I've worked with many industries over the years and I have a business background, so I can get up to speed with unfamiliar companies and products quickly, and I work comfortably as part of a team.

Together, we can get your white paper written and published!