White Paper Writing Service
Convincing B2B buyers you're a market leader with the solution they want
A premium white paper writing service that will propel your business into the spotlight
Do you want to generate quality leads but find it challenging to explain complex concepts and solutions to prospective customers? Looking for a powerful marketing tool that describes the intricacies of your product or service and positions you as an authority in your industry?
Well-crafted white papers play a pivotal role in today's competitive business landscape, but they take skill to write. I use my years of experience in copywriting and business to craft compelling, informative and persuasive white papers that target your prospects and help turn them into loyal customers.
My white paper writing service includes:
The potential impact of white papers
For years, B2B buyers have relied on white papers for years to shortlist vendors and evaluate choices. Now businesses are using them to target consumers at the top and middle of the sales funnel. In short, white papers have become essential tools in your marketing tool kit.
Why do white papers have so much influence? If they're well-planned, well-researched and well-written (hint: not all of them are), they can help you:
In short, white papers are incredibly effective in building a company's credibility and getting a website noticed by major search engines and target audiences. That translates into more leads and more sales.
White papers are one of the most influential content marketing strategies available.
Should your company publish a white paper?
If you sell innovative, complex or expensive products to other businesses, you can definitely profit from publishing white papers. These persuasive, fact-based reports have amazing reach and influence. Most publishers of white papers are B2B vendors, and the industries that use them the most include manufacturing, construction, technology, energy, healthcare, logistics and business services.
What you have to ask yourself is if your target audience needs to or wants to read a paper several pages long before they buy your product or service. In other words, do they need to be extremely well-informed before they become a customer of yours? If the answer is yes, you're probably a good candidate for using my white paper writing service.
Included in every white paper that I write
Choose my white paper writing service and you can be confident that you'll receive more than just words on a page. I believe in providing comprehensive value to my clients. Here's what you can expect to be included in every white paper I craft for you:
Can low-quality thought leadership content
actually damage your brand?
In 2017, 45% of business decision makers and 53% of C-suite executives admit to losing respect and admiration for companies producing low-quality or irrelevant thought-leadership content.
In fact, over 30% of business decision makers have removed companies from consideration after engaging with what they viewed as poor thought leadership content. So, it seems that not investing in well-written content like white papers can have a negative effect on your brand.
Source: How Thought Leadership Impacts B2B Demand Generation: June 1, 2017 (Edelman LinkedIn)
How does my white paper writing service work?
My process is designed to make collaborating with me as efficient and reassuring as possible. Here's a step-by-step guide to how my white paper writing service works:
Ready to Establish Yourself as a Thought Leader?
White papers are perfect for today's world of inbound marketing. Re-purpose them and you can stretch your investment even further. Please contact me to discuss your white paper needs.
I've worked with many industries over the years and I have a business background, so I can get up to speed with unfamiliar companies and products quickly, and I work comfortably as part of a team.
Together, we can get your white paper written and published!