About Write for Business

A Freelance Case Study and White Paper Writer

"Hi. I'm Helen McCrone"

I'm so glad you found my website. Outsourcing your content writing can be a little daunting. You want someone who understands your subject matter, works to your standards and makes your job easier—not harder. I get it.

Helen McCrone SEO Copywriter and Content Writer

**A quality content writing service for quality results**

You have high standards for your content. So do I. I’m not here to churn out generic blog posts or sales fluff. I’m here to help you create strategic assets that support real business goals, like lead generation, sales enablement and thought leadership.

I’ve been writing professionally for more than 20 years and freelancing under the name Write for Business since 2004. Before that, I worked as an accountant in manufacturing and retail. So, I understand the inner workings of a business and the importance of accuracy, structure and meeting deadlines.

Today, I specialize in writing long-form marketing content for B2B companies in complex industries like manufacturing, logistics, engineering, medtech and SaaS. My clients come to me for white papers, case studies and ebooks that showcase their expertise and help them build credibility with technical buyers.

Journalist taking notes for a press release

What I bring to every project:

Clear, strategic thinking
I structure content so it’s easy to read, easy to repurpose, and aligned with your messaging.
Strong research and interview skills
I ask the right questions to draw out stories, insights and technical detail that matter to your audience.
A calm, professional process
I work to your systems, adapt to your timelines and keep projects on track with minimal hand-holding.
Industry familiarity
I’ve worked with clients in industrial automation, vision healthcare, payment platforms, construction, air cargo and more.

**What it’s like to work with me**

I work best with marketers and business people who care deeply about content—but don’t have the time or capacity to produce it all themselves. When you hire me, I will:

Adapt to your in-house needs
Whether you use Zoom, Slack, Trello or email, I’ll fit into your way of working.
Be a reliable, strategic partner
I’ll help you shape ideas, manage stakeholder input and get content across the finish line.
Make your content stronger
You’ll get clean, well-structured drafts that are accurate, audience-ready and on brand.
Bring a fresh perspective
I can help you step back, clarify your message and spot opportunities you might not see internally.

Let's talk

If you’re looking for a professional writer who can handle complex subjects, adapt to your team and help you get better results from your content, Explore My Services, Check Out My Portfolio or get in touch and let’s see if we’re a good fit.

Arrange a discovery call