About Write for Business
Professional B2B Content Writing
About Write for Business
Professional B2B Content Writing
Making Easy Reading
Of Your Marketing Message
What does it take to write copy that sells and content that informs?
It starts with an engaging writing style and a good understanding of content marketing.
Somewhere in the middle there's targeting a specific audience and getting to know your business.
It ends with the proper use of copywriting techniques and SEO best practices.
And it's all infused with a zest for making the written word totally worth reading.
When Helen McCrone founded Write for Business in 2004, she had no idea she would end up writing promotional material for a "Big Four" accounting firm or an S&P500 company that leads the world in industrial automation. Or that she would need to learn about online cremations, cataract surgery, digital payment systems, chemical warehousing and air cargo containers.
The topics she's written about and the companies she's written for have been as fascinating as her professional journey. Her services have also developed over the years, from traditional copywriting like brochures and press releases to content writing like case studies and white papers. But one aspect hasn't changed at Write for Business: Delivering a client's marketing message clearly, concisely and convincingly in writing. That has been Helen's mission since day one.
A Quality Content Writing Service For Quality Results
Strategic copywriting and meaningful content
Combining the skills of a traditional copywriter with those of a contemporary content writer and using SEO best practices to get the best of all worlds.
Excellent grammar, research & interview skills
Producing well-structured, well-researched content that enhances your credibility and helps your audience understand complex topics in bite-sized pieces.
COLLABORATIVE APPROACH & CONTENT MARKETING ADVICE
Giving you a valuable resource that goes beyond 'just writing' by fitting in with your team and giving you an outsider's perspective of your marketing strategy.
Customized quote and signed agreement upfront
Defining beforehand the cost, everyone's responsibilities, and what is and isn't in the writing project to avoid communication problems down the line.
Creative brief and regular status updates
Identifying what your investment needs to achieve and what tone of voice to adopt, and keeping you in the loop in the communication method you prefer.
Continual professional development
Keeping pace with content marketing trends and strategies and sharpening writing skills in various ways to keep them proficient and relevant.
