My Copywriter Portfolio
Curious about my writing ability? Below are some writing samples from my copywriter portfolio. For each project, I adapt the style and tone to the client's requests, the industry norms, and the target audience's expectations.
The final design of each item is arranged by the client. However, like any good copywriter, I can advise on aspects such as layout, readability and SEO best practices.
Jump to:
Ebooks & white papers
Case studies
Blog posts & articles
Website content
Email Marketing & Press Releases
Flyers, Brochures & Sales Letters
Want to see more clips or a certain content type that I'm not showcasing here? Contact me. You can also read what my clients and partners say about working with me.
Helen McCrone
Freelance B2B Content Writer, specializing in case studies and white papers
Ebooks & White Papers
Helping companies demonstrate their expertise and stand out from the crowd
Removing the barriers to comprehensive vision care for K-12 students
How state health & education policymakers can overcome the challenges of delivering comprehensive vision healthcare for all school-age children
10 costly PROFIBUS mistakes you need to stop making
Discover the blunders that lead to unhealthy industrial networks, engineer call-outs and unnecessary production downtime
How to deal with difficult employees
Learn how easy it is to assume employees displaying unprofessional behavior are the problem, rather than you.
Frustrated by your dismal response rate for cold emails?
Understand that networking is the best way to improve your cold call rate and to land sales appointments when you 're dealing with VPs and CEOs.
What every patient should know about cataracts
A patient's guide to what cataracts are, the different types of cataract, how they can be treated, what surgery involves, and what the risks are.
The backlash against non-compete agreements
Understand what non-compete agreements are, what they contain, and what to consider before signing the dotted line.
Case Studies
Turning Customer success stories into Powerful Marketing Content
Servo-controlled needle bender boosts precision and flexibility
How a producer of automated solutions helped an award-winning medical device company bend needles faster and with pinpoint accuracy.
Supporting the future readiness of Yamato's cold chain service
How a customer's supply challenge led to a fruitful collaboration with a global provider of Unit Load Devices.
How B&S helped NaÏf break into the travel retail sector
How a tech company in the consumer goods industry uses its strong network to help a cosmetics company break into a niche area.
Safeguarding Skycooler's reputation for quality and reliability
How a manufacturer customized an industry favorite so a specialty supplier could continue meeting customers’ requirements for the next 10+ years.
Reducing customer churn and improving brand loyalty with an automated top-up service
How a pioneer in online payment platforms helped a national telecom company retain prepaid customers.
Blog Posts & Articles
Helping businesses boost credibility and increase their visibility
Creativity in leadership: How to cultivate it
Blog post giving valuable insights to leaders, from front-line supervisors to senior executives.
Client: Leadership coaching company.
Best cool containers for transporting vaccines:
active vs. passive
Blog post touching on a pressing issue facing owners and operators of air cargo containers.
Client: Design and engineering firm.
A shortcut to network experience? Shrinking the 5 steps of troubleshooting
An article for a trade magazine on how field technicians can keep pace with Industry 4.0 technologies
Client: Industrial communication provider
Traveling to high-risk areas? 6 ways to protect your employees
A blog post on ways to strengthen an organization’s global travel risk management plan.
Client: Global risk-management company.
Website Content
Creating online content that prospects, customers and search engines will love
Manufacturing Company
Creating fresh content for the company's new responsive website, using a tone of voice that matches their updated brand guide.
Law Firm
Crafting an inspiring home page that encourages prospective customers to learn more about the firm's legal practices.
Software Developer
Writing original content to complement the company's new lead generation strategy.
Architectural Firm
Creating SEO-friendly content to generate more website traffic for a local house designer.
Cremation Provider
Writing easy-to-navigate content for a newly created website that targets local families arranging cremations..
Portrait Photographer
Improving the local search visibility of a portrait photographer by updating the website's content, strategically placing keyword phrases and optimizing the user experience.
Green Energy Supplier
Creating an English landing page for a Dutch supplier of green energy networks.
Email Marketing & Press Releases
Helping businesses announce their news and improve their inbound marketing
Lead Nurturing Emails
Inviting customers, leads and prospects to a virtual event, and reminding them to not miss the event.
Transactional Emails
Thanking leads for downloading gated content and starting a conversation with prospects.
Press Releases
Announcing in various global publications the launch of several new and innovative products.
e-Newsletters
Updating subscribers with the latest news and encouraging them to click through to website content.
Flyers, Brochures & Sales Letters
Using traditional copywriting techniques to promote products and services
Product Flyers for a Big-Four Accounting Firm
Two-page flyers outlining the tax data analytical services of Deloitte Netherlands.
Corporate Brochure for a Maritime Company
An 8-page brochure for Rentokil to hand out at sales presentations and trade fairs.
Direct Mail for a Local Charity
A sales letter to appeal to pet owners for donations for a much-loved local cats' and dogs' home.
Product Brochure for an Engineering Firm
A series of brochures for product launches of a leading manufacturer in industrial automation.