AI Policy

Curious if—and how—I use AI tools when writing marketing content? Here’s my policy.

I specialize in crafting content that’s original, accurate, and effective. To do that, I remain firmly in the role of primary writer. That said, I do use AI as a writer’s assistant or brainstorming buddy to speed things up or sharpen my thinking.

Some of the tools I may use include Grammarly, ChatGPT, Perplexity, and STORM. These help me:

Check spelling, grammar, and flow—essential for clean, confident writing
Research industries and topics, identify reputable sources, and spark content ideas
Transcribe interviews, summarize lengthy material, and assess draft structure
Suggest fresh examples, analogies, metaphors, or more engaging headings
Act as a “test reader” to help me gauge persuasiveness or clarity from a buyer’s POV
Make me a cappuccino (okay, not yet—but a writer can dream)

But what about privacy and control?

If you’re thinking, “I just care about the results, not the tools,” that’s fair. If you’re thinking, “I’m not comfortable with AI in my content creation process,” that’s fair too.

Either way, here’s what you can count on:

Sensitive content is never shared with generative AI tools.
For tools that process text externally (like ChatGPT or Perplexity), I use anonymized or generic data and never input sensitive or proprietary information. When using enterprise tools or paid versions, I disable learning features and enable data privacy settings.
Your privacy and preferences come first.
If your company policy restricts the use of AI, I will respect that and adjust my process accordingly.
Every piece of content receives a human touch.
AI tools assist—but they don’t decide what to say or how to say it. That’s my job.
I write for regulated and technical industries.
I understand the importance of accuracy, compliance and risk management. Where needed, I avoid AI entirely and work within your review and approval processes.

Why be this transparent?

Because you deserve to know how your content is created—and not every writer tells you.

By sharing this policy, I’m giving you full visibility and control. My aim is to work as a trusted partner who understands your challenges, respects your data, and delivers quality content that performs.

Bottom line: AI might help me write faster—but it’s my 20+ years of experience, industry knowledge, and human judgment that make your content persuasive, credible, and lead-generating.

That’s my guarantee.

Helen McCrone, B2B Content Writer

Now see my portfolio