Strategic B2B Content Services
Strategic B2B Content Services
Explaining what technical companies do and why it matters
My name is Helen McCrone, and I specialize in writing long-form, credibility-building content for B2B companies in complex or technical industries. That includes manufacturers, technology providers, healthcare innovators and others who need to communicate clearly with decision-makers and customers alike.
My services focus on three core content types: case studies, white papers and ebooks. All are crafted through a structured, research-led process. I also offer optional add-ons to help you get more value from your investment, from LinkedIn posts to internal slide decks.
Whether you're looking to tell a compelling customer story or distill your team's expertise into a professional resource, I can help you create content that informs, persuades and builds trust over time. Keep scrolling to learn more...
Helen McCrone - Case Study and White Paper Writer
My Core Services
Each service is built around your business goals, your subject matter experts and your audience’s needs:
Case Studies
Turn your customer success stories into persuasive, insight-rich marketing assets. I write clear, structured case studies based on interviews with your team and clients — the kind that sales reps love to share and prospects implicitly trust.
White Papers
Demonstrate your authority with content that educates, informs and builds credibility. I’ll help you plan and develop a white paper that’s both rigorous and readable. Ideal for complex ideas, technical explanations and industry-wide problems,
Learn more about white papers
Ebooks
Teach, guide and nurture your audience with accessible, engaging long-form content.
I’ll work with you to develop a structured, easy-to-follow ebook that turns your knowledge into a useful lead-generation or onboarding asset.
Learn more about ebooks
Add-On Content Services
Looking to make more of your investment? I offer a range of strategic content add-ons that pair naturally with your core marketing project. These include:
These aren’t standalone services; I offer them as part of a content bundle. However, if you’re interested, I’d be happy to recommend a package that aligns with your goals.
Explore content add-ons
Not sure where to start?
You don’t need to have it all figured out. If you’re considering a case study, a white paper or a larger campaign, I can help you shape the right approach and deliver content that’s as professional as your brand deserves.