Strategic B2B Content for Complex Industries
Case Study, Ebook and White Paper Writer
You're busy. Your product is technical. And your long-form content needs to prove its value.
That's where I come in. I help B2B marketers turn their company's know-how into persuasive, high-performing content—without the constant rewrite loop. I specialize in writing:
- Case studies that support your sales team
- Ebooks that generate qualified leads
- White papers that position you as a thought leader
Let me help you create clear, credible stories that build trust, drive decisions and respect your time.
Helen McCrone - Case Study and White Paper Writer
A stress-free content creation solution for B2B companies
Welcome to Write for Business, where your content challenges become a thing of the past. As a seasoned industrial copywriter, I write high-authority content for companies that develop complex products and services. My specialty is turning complicated subjects into bite-sized information that engages a target audience.
I’ve been writing persuasive promotional copy and shareable marketing content for B2B companies for twenty years, so I understand the unique needs of marketing & communication teams in industries like manufacturing, automation, logistics, construction, SaaS and healthcare tech. Here's what I do:
Turn your prospects into customers with powerful success stories that showcase your expertise and demonstrate your trustworthiness.
Build brand credibility, grow your email list and generate leads for your business by positioning your company as a knowledgeable resource.
Convince B2B buyers you're a market leader with the solution they want by publishing well-written, unbiased, fact-based content.
Add-on content services available
Need a series of LinkedIn posts and a video script for your customer success stories or an email campaign or press release to promote your white papers? Not a problem. As a fully trained copywriter, I have the skills to do those too. Save time and reduce decision fatigue—ask me about my content bundles.
Discover How Freelance Copywriters
Can Help You Succeed at Content Marketing
Is your organization struggling to produce quality content on a regular basis? Could its content creation processes be improved? It's not easy churning out well-researched, well-written content when you have a long list of daily marketing tasks. It's why many writing projects get put on the back burner. But there is a solution: hiring a freelance content writer or copywriter. To learn more about outsourcing and how it can help you overcome common obstacles to successful content marketing, read my white paper:
'7 Major Benefits Freelance Copywriters Deliver to Content Marketers'
This is how I work
When you bring me on board, you’re not just hiring a writer who turns in content on time—you’re adding a reliable, experienced partner to your content team.
I'll follow your brief. But I'll also ask smart questions, offer ideas, and help you spot opportunities, whether it’s a content gap, a cross-link, or a stronger angle for your next white paper. I'll even arrange SME interviews and oversee the entire project to take the pressure off you.
You can count on me to:
• Deliver accurate, brand-aligned content tailored to your audience and industry
• Work independently, while keeping you informed and involved
• Fit around your workflow, whether you need ad hoc support or regular output
• Build consistent messaging across formats—from ebooks to case studies
• Bring an outside-in perspective to strengthen your content strategy
I adapt quickly, communicate clearly, and never need hand-holding. While I use AI tools to support research, brainstorming and editing, the thinking, interviewing, and writing are all mine. It's a hybrid approach that gives you clean drafts, minimal revisions, and a smoother process all round.
This is who I work with
Most of my clients are either mid-level marketing managers juggling multiple content streams or senior marketing or strategic leaders looking for a dependable writer to support high-stakes projects. They work in industries where the subject matter is complex, the audiences are discerning, and the content must do more than fill a page.
They typically come to me when they need help to:
Create strategic assets like case studies, white papers and ebooks that reflect their brand’s expertise
Keep up with content demands without sacrificing quality or accuracy
Turn complex or technical information into clear, engaging narratives that resonate with decision-makers
They’re ready to invest in content that performs—and they want a partner who brings ideas, structure and initiative to the table.
What it’s like to work with a content partner who gets what you do
No doubt about it: 5 stars!
"Helen delivers great work, time and time again. She really understands her field of expertise and she makes sure that she understands your field of expertise so that she can write meaningful and effective content your customers would like to read. In short, versatile, accurate and easy to work with. So no doubt, 5 stars!"
Ad van der Wiel
VRR Aviation
Her results speak for themselves!
"Copywriting can make or break a website, and Helen McCrone is aware of that in a very special way. She listens, asks pointed questions and then retreats to get the job done. Her results speak for themselves, and she doesn't hesitate to implement a change or suggestion."
Corey Gaffney
CEO of Gold Square
