White Paper Planning
Giving your next white paper the best chance of success
A goal without a plan is just a wish.
A low-cost, low-risk approach to white papers
As the saying goes, ‘Well begun is half done.’ And that’s why I offer a white paper plan service. A good plan prevents the problems that plague many in-depth writing projects by putting a frame around your project.
It’s also a great way to see what it’s like to work with me. If you’re cautious about using my services for the first time or maybe you’re not experienced in dealing with external writers and/or doing white papers, then a white paper plan is ideal for you.
The fee for a white paper plan is much less than the standard 50% advance charged by almost all copywriters for a white paper. What’s more, once you receive your plan, you are free to engage me, send this plan out for quotes from other writers, or to write the white paper in-house.
And that is why a white paper plan is a low-cost, low-risk approach to developing your first or next white paper.
What’s in a white paper plan?
A white paper plan is a multi-page document that spells out your marketing objectives, identifies the people involved in the project, and confirms the topic, format and content of the white paper. It includes but is not limited to:
To produce the plan, I interview either individually or collectively the key stakeholders in the white paper, such as subject matter experts and reviewers, and I do some light research.
Once I have the necessary information, I set it out in a business-like report, together with my recommendations and a quote for writing the white paper.
Ready to plan your white paper?
Give your white paper the best possible chance of success by asking me to prepare a white paper plan. You can contact me at firstname.lastname@example.org or call me on 360-525-8277.
I've worked with many industries over the years and I have a business background, so I can to get up to speed with unfamiliar companies and products quickly.
Let’s kick-start your white paper!