About Helen McCrone
Freelance SEO Copywriter and Content Writer Based in Florida
"Hi. I'm Helen McCrone"
I'm so glad you found my website. Outsourcing your content writing can be a little daunting. There's a lot to consider, not least whether the freelance copywriter that you hire is the right fit for your business. To help you with your decision making, let me tell you a little about me and my approach to copywriting.
Becoming a professional writer was never in my plans. I used to be an accountant, crunching numbers for (mainly) manufacturing companies. I was pretty good at it, too. But a spell of ill-health in my early thirties forced me to reconsider my options: What did I enjoy doing that could also generate an income on a self-employed basis?
And that's how I discovered copywriting. In 2004 I got my diploma in copywriting and started Write for Business. I've never looked back, but I will always be grateful for my financial and business background. That experience has been so useful in creating the copy that I write today. It's also been instrumental in developing my approach to business and my clients.
Hire me as your freelance copywriter and I will...
Adapt to your in-house needs
I want my clients to feel at ease working with me, so I'll use your preferred communication methods, give you regular project updates, and meet agreed deadlines. Most importantly, I'm happy to scale up or down my availability to match your content needs.
Understand your overall content goals
Good freelance copywriters can produce quality content from the word go. Even so, the longer I work with you, the better I can spot crosslinking opportunities, avoid duplicate content and maintain your brand's voice throughout. That's why I like to be familiar with your team’s goals and KPIs.
Be a trusted and valuable resource
For me, there's nothing more satisfying than helping clients conceptualize their content ideas. I'm not a fan of just writing to task (if I were, you'd find me on a content mill). So, for interested clients, I'm always prepared to offer advice and/or education on any of my specialty areas.
Give you an outsider's perspective
As a freelancer, I handle a range of projects with various topics, styles and mediums. That variety helps me offer clients new insights or creative ideas. Therefore, if I see an opportunity to repurpose content or add something of value to your content marketing mix, I'll let you know..
At the end of the day, my goal is to provide value to all my clients. I don't want to be just a copywriter who turns in quality content on time and per the brief. I also want to be a trusted and valuable resource that you can turn to whenever you have business writing needs.
If you think my approach to copywriting is just what you're looking for, head over to my portfolio to check out my writing skills, or explore one or more of my services below. Already done that? Then all you need do is contact me to arrange an informal chat about your writing needs. You never know, it could be the start of a perfectly "content" relationship.