About Helen McCrone

Freelance SEO Copywriter and Content Writer

Hi. I'm Helen McCrone

I write for businesses. Too simple? Believe me. When people ask me what I do for a living and I tell them I'm a copywriter, they usually give me a blank stare and mumble something about 'copyright' and 'royalties'. Er, no. Not that kind of copyright...

Helen McCrone SEO Copywriter and Content Writer

I suppose copywriting (that's what we copywriters do - write copy for various mediums like print and web) is the sort of occupation that most people don't know exists. Until they need a copywriter, that is. A bit like when you suddenly need an elevator mechanic. We just don't think about them, do we? Why would we unless we got stuck in an elevator? But it's kind of cool having a job that's not run-of-the-mill. 


I haven't always been a copywriter. I used to be an accountant, and when I tell people that I see a puzzled look on their faces. "But isn't that to do with numbers and money and stuff like that? And now you're writing. Like, using words?" Sure, it's quite a career change. But it's not such a giant leap as you'd think. I explain it like this:

Accountants and copywriters aren't that different. We share a lot of traits that are useful in both professions. We have to be good at (and enjoy): 

  • conveying complex information using clear and concise language
  • getting the details right while meeting tight deadlines
  • persuading and influencing others by understanding the other perspective  
  • gaining a thorough grasp of a company's industry and niche in a short space of time
  • working in a team and meeting people working in all sorts of trades and professions   
  • keeping up with constantly changing developments in the professional field
  • tackling jobs with an imaginative approach (you've heard of creative accounting, right?)

And you thought accountants could only crunch numbers​...
 

What else can I tell you about me?  

Well, I'm a bit of a stickler for things like grammar and punctuation (which my husband says can be really annoying, but that's only because he doesn't know his comma from his semi-colon). However, being a pedant does mean I know what to do with all those pesky hyphens and apostrophes. And while that may not float your boat (or anybody else's boat, come to that), it's incredibly useful for my work.


I'm easy to work with, and I always do my best to fit in with my clients' in-house needs. Plus, I don't get defensive when asked to make reasonable changes to the content that I've written. Oh, and I have a British sense of humor (be warned). 

Helen McCrone: At a Glance

Born and bred in Hastings, England

Lives in St Augustine, Florida, with her American husband

Lived in the Netherlands for 15 years 

Qualified as a certified, chartered accountant in the 1990's 

Taught English as a foreign language for 10 years

Got her diploma in copywriting in 2005

Does yoga every morning (at least tries to)

Adores donkeys, geckos and Winnie the Pooh

Will never say no to chocolate

So, thank you for learning a bit about me. If my summary hasn't deterred you, please take a couple of minutes to check out my writing portfolio. You can also learn more about Write for Business and its services. Hopefully, it will encourage you to explore my copywriting and content writing services in more depth.

Like to speak to me in person?

I'd love to hear from you. Let’s set up a time to discuss your writing needs and budget. We could be a good match!