About Helen McCrone
Freelance SEO Copywriter and Content Writer Based in Florida
Hi. I'm Helen McCrone
I'm so glad you found my website. Outsourcing your content writing can be a little daunting. There's a lot to consider, not least that the freelance copywriter you hire is the right fit for your business. To help you with your decision making, let me tell you a little about my approach to copywriting.
Being part of your team
Knowing how to produce a certain type of writing project is only one factor in producing quality content. Just as important is understanding a client's business inside out. Of course, that takes time, which is why I like to develop long-term relationships with all my clients, big and small.
The better I understand your products and industry, the better I can meet - and exceed - your expectations. What's more, it puts me in a better position to anticipate your marketing needs. If I see an opportunity for you to repurpose content or add something of value to your content marketing mix, I'll let you know.
Having my clients’ business interests at heart is extremely important to me. It makes me a trusted member of the team, even though I'm a freelancer and in a remote location. And that encourages my clients to keep coming back.
Helping you make informed decisions
Content marketing and digital marketing are constantly evolving. Keeping up with best practices can be a struggle, even if your company is blessed with a marketing department. So, for interested clients, I'm always prepared to offer advice and/or education on any of my specialty areas.
I believe it's beneficial if my clients understand the purpose of different types of content. If they're debating whether, for example, a white paper or ebook would produce a better return on investment, I can talk them through the pros and cons.
At the end of the day, it's all about value. And that's my goal. To be not just a copywriter who turns in quality content on time and per the brief but also a trusted and valuable resource that you can turn to whenever you have business writing needs.