Creating widespread coverage for your most important news

  • Concise, well-written press releases that tell your story from an interesting angle
  • Eye-catching headlines and opening paragraphs that encapsulate your news from the start
  • Correct press release structure and appropriate journalistic tone as demanded by editors
  •  Inclusion of interesting, relevant quotations to give your announcements a true-life flavor  
  • Quality content that will earn coverage from journalists and encourage natural links

Translating your newsworthy story into a media-ready statement

The press release is still a relevant part of any organization's communication strategy. From announcing a new product, survey or hire to reporting a merger, sponsorship or event, there's often a valid reason for spreading the word to as many people as possible.

Fortunately, this traditional form of copywriting - which still relies on standard if not stringent formatting - has been brought bang up to date by incorporating SEO best practices. That's why it's a good idea to use a professional press release writing service if you want your news to be published, found and read. 

“The average length of a press release
is 686 words.”

Making sure your press releases are written according to best practices

The best press releases strike a balance between interesting news content and commercial intent.  They have to be persuasive, they have to be free of hype and jargon, and they need to convince the editor that they're worth publishing. What they can't be is a naked sales pitch. That's why it's so important to follow best practices when writing a press release:

  • Write something that's newsworthy to your audience 
  • Use the correct press release format required by editors
  • Create an eye-catching headline and keyword-rich content 
  • Apply the journalistic method of the 'inverted pyramid'
  • Adopt the right style for the topic and the publication
  • Make the content sound like news and not an advert
  • Avoid mistakes with grammar, spelling or punctuation 
  • Incorporate quotations to add interest and credibility
  • Use multimedia assets to increase reader engagement

If your press releases follow all these guidelines, they have every chance of being published and consumed in full. They may even help to boost your SEO in an indirect way.

Give your press releases the media attention they deserve

Press releases are an effective way to get media coverage for your organization, but they have to be done right. They need to be newsworthy and written to a high standard. And that's why it's worth hiring a professional press release writer.

Whether you want to gain attention for your brand or do some crisis management,  drop me a line today at [email protected]m. I'll make sure your press releases are ready for immediate distribution.