Ebook Writing Service
Building brand credibility and generating leads for your business
A content marketing strategy that shows you are a brand to be trusted
How do you demonstrate your expertise and differentiate yourself from the competition? With a well-written content marketing ebook that visitors can download from your website. This extremely useful marketing tool not only establishes your industry credentials but also makes you more visible to search engine crawlers.
Whether you want to publish a step-by-step guide to your solution or reveal essential industry tips that alleviate your target audience's pain point, you want to show you're a brand to be trusted. And the best way to do that is use a quality ebook copywriting service.
How downloadable ebooks can help you land new customers with ease
When prospective customers visit your website, wouldn’t it be great if they would leave you their contact details before they leave?
Well, they will… but only if you offer an incentive.
And that’s just what an ebook is. A useful, shareable gift that visitors can download in exchange for their name and email address. It’s that simple.
Ebook's Make Great Marketing Bait
Content marketers call ebooks ‘bait pieces’, and it’s easy to see why. These downloadable booklets are great at capturing leads from people that have a genuine interest in your product or service, especially at the awareness and evaluation stage. How many times have you been to a site and left your name and email to get a solution to a thorny problem or an ingenious technique to change the way you do things for the better?
Content Marketing Institute
Content marketing gets three times more leads than paid search advertising.
Compelling marketing reasons for investing in an ebook writing service
Generating strong leads is probably the number one reason companies like you hire ebook writers like me. We can help you find the best topics for your target audience and we understand and incorporate the features of a successful ebook. But alongside generating leads, you may also want to:
- promote a new product or service
- position your company as a knowledgeable resource
- offer valuable expertise to your target audience
- strengthen the brand and demonstrate trustworthiness
- explain a topic that is too complex for a blog post
- build a healthy email marketing list that complies with the law
- encourage subscriptions to a newsletter or webinar
- help potential customers learn more about your company
- give the company’s website plenty of link juice (backlinks)
As you can see, there are many excellent reasons for writing and publishing an ebook. And don’t forget, ebooks have a pretty long shelf-life. They can continue generating leads one or more years after they’ve been published. Compare that to the short lifespan of a PPC ad.
Quick note: We’re talking here about PDF-style ebooks, not EPUB-style ebooks. The latter, used on devices like Kindle, iPad and Nook, are non-editable and reflowable (i.e. line breaks reformat and images resize to fit the reading device’s screen). The PDF format favored by most marketers is not reflowable. However, it’s much easier to produce.
What makes a content marketing ebook such a powerful lead magnet?
Ebooks are so successful because they showcase you as an industry expert. By giving away a little know-how that can’t be found easily elsewhere, you position yourself as a trustworthy provider of your product or service. What’s more, by helping prospects in their research, you’re encouraging them to move one step closer to becoming your next customer.
Ebooks can be used in many ways, which increases their worth. Perhaps its most popular use is as an immediate gift for signing up to a newsletter or blog. But don’t limit yourself to this. Incorporate it as a freebie in a PPC ad or email campaign, add it to you email signature, distribute a printed version at trade shows or presentations, or make it part of a content pack for prospects.
My process of writing a content marketing ebook
Creating an ebook is more involved than writing a lengthy blog post but generally less labor-intensive that developing a white paper. If you engage me to write an ebook for you, these are the steps I take as soon as the project has the green light:
Step 1 - Hold a project meeting
I flesh out some ideas with you and get some background information on your company, solution and target audience. We also identify the project's key players: my point of contact (project owner) and your subject matter experts and selected reviewers.
Step 2 - Find the right topic
We agree the topic for your ebook. This should be of high interest to your target audience and position you as the go-to provider of your product or service. It should also be narrowly defined and not easily answered by doing a quick Google search.
Step 3 - Gather information
I start collecting all the data I need to write the ebook. That may come from you directly (your website, brochures, employees, etc), by doing desktop research, or by interviewing subject matter experts. It can also include any keyword research you have done.
Step 4 - Develop an outline
I draft a rough outline of the ebook’s content and create an effective title and subtitle. They will be clear and specific and communicate a promise to resolve target audience’s problem. Each chapter has a working title and a bullet list of contents.
Step 5 - Produce the first draft
It's time to write. I'll craft an informative and readable narrative in line with best copywriting practices, including descriptive headings. an introduction, pull-out quotes, an afterword, company blurb and a call to action. Then I send it to your reviewers for feedback.
Step 6 - Review and approve
You send me your comments and I process the revisions. I recommend using track changes for this stage. If several people are involved, I make the document shareable to faciliate the process. The final draft is sent to you for approval and publication.
This systematic approach to creating an ebook maximizes your chances of marketing success. You’ll end up with a readable and useful document that people will find on search engines, want to download, and then share with others.
Helen captured my voice brilliantly. I am amazed at her skill and efficiency with the written word. In the end, I have a high-quality e-book which will provide returns far beyond my investment. If you are serious about your business, contact Helen. She is a true professional and has my highest recommendation.
Nancy Maki Leadership Consultant
Frequently Asked Questions about ebooks
Like to know more about my marketing ebook writing service? Below are some of the questions I'm often asked. If you can't find the answer you're looking for, please drop me a line at [email protected].
Writing a quality ebook involves several stages, including clarification of marketing goals, topic ideation, preparing for and holding one or more interviews, obtaining all the hard data, drafting the content, and processing feedback from the review rounds. The duration of each stage depends on several factors, such as word count, topic complexity, and the availability of interviewees and reviewers. In my experience, an ebook of 6-8 pages usually takes around 3-4 weeks in total to set up, write and approve.
My fees vary depending on the scope of work, the length of the ebook and the topic at hand. Ebooks that are more complex and wide-ranging will cost more than simpler versions. In addition, you may desire complementary assets such as a landing page or email campaign. I will provide a customized quote for every case study based on your creative brief, so you will always know the cost upfront, but the starting price for a marketing ebook of 5-6 pages is $1,850.
Not to sound flippant, but as long as it needs to be (and no longer)! Ebooks are informative but they also have a strong visual aspect to them, so you want to avoid pages full of words. You're probably looking at 150-250 words a page. Having said that, I've also written ebooks that contain approximately 350 words on a page. It depends very much on the topic and your audience. Length and format can be decided upon during the Scope of Work stage.
No, it’s not. As an experienced copywriter, I’m used to adapting my writing style to suit my clients’ preferred brand voice. I’m also happy switching between American and British English. Just show me your style guide, and I will follow it accordingly.
I’m a seasoned copywriter who works with B2B companies seeking to strengthen their brand with thought-leadership content. For 20 years, I’ve worked with enterprises such as Deloitte, Haskell, HMS Networks, Rockwell Automation and VRR Aviation, crafting content that positions them as knowledgeable resources. Unlike most copywriters, I have an accounting background. This means I’m detail-oriented, understand financial metrics and know first-hand how manufacturing businesses operate.
I write high-authority content for companies that develop complex products and services. My specialty is turning complicated subjects into bite-sized information that engages a target audience. Think case studies, ebooks, white papers, reports and articles. Industries that I work with include but are not limited to manufacturing, engineering and automation, hi-tech and SaaS, finance and logistics.
Absolutely. Check out my portfolio or email me at [email protected] for more examples. Just let me know what you’re interested in.
No, I don't for the simple reason that I'm not a graphic designer. However, I always format my drafts in such a way that my clients can visualize the final product.
Ready to start generating more leads for your business? Hire an ebook writer!
Get more traffic to your website, capture your visitors’ details, and enhance your credibility with a well-written marketing ebook.
Just drop me a line at [email protected] and tell me your general writing needs.
I’ll give you a ring at your convenience to get some more details and work out a customized quote.
What could be easier?
