SEO COPYWRITING

Creating online written content that search engines and visitors will find and love

Frustrated your web pages never appear in the search results? Google rankings suddenly dropped after performing so well? If so, you need an SEO copywriter to cast a professional eye over your website content. 

Optimized websites demand constant attention. Data expires, trends change, architectures get restructured, competitors up their game.  What doesn't change is the need to weave keyword phrases into content on topics that customers care about. That's SEO copywriting, and that's what will generate the clicks and impressions you're looking for. 

Boost your website's visibility

Is your website's content easy to understand and navigate? Does it give visitors unique value and a reason to return? For a website page to be ranked highly by major search engines like Google, it needs to be useful and search-engine-friendly. It also needs to be well written. That means employing best SEO copywriting practices.

Well-written website content is content that people can find, learn from and then share with others. Take a critical look at your website. Does its content need the specialist care of an SEO copywriter?

What do SEO copywriters do differently?

Writing content for a website or blog is not the same as writing for a brochure, flyer or any other type of off-line publication content. It requires a specific set of skills. An SEO copywriter considers the following aspects when crafting online content:

Crafting landing pages that communicate instantly with the visitor and get them to act

Adding keywords to subheadings that are informative, descriptive and engaging

Producing copy that mixes relevant information, original content and lead generators 

Using related terms to add content relevancy and to enhance user experience 

Understanding the search intent of visitors and putting keyword phrases in strategic places

Creating meta descriptions that tell searchers they’ve found what they’re looking for

Rand Fishkin SEO Expert

Rand Fishkin

“Better content is outweighing more content.” 

Co-Founder of SEOmoz and a leader in search engine optimization tools  & resources

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Current content trends in SEO copywriting

It used to be that, if you wanted to get more traffic to your website, you'd have to publish lots of articles on all sorts of topics. The logic was that more pages would give your website more opportunities to rank highly with search engines. 

Thankfully, those days are gone. Too many businesses were abusing this tactic and publishing low quality articles in large volumes. Google didn't like that, and visitors certainly didn't like it.  The latest algorithm updates from Google put quality far above quantity. Content that answers clearly and fully the questions the public are asking is judged favorably.

As a business, you need to resist the urge to cut corners on content quality. It pays to have a professional copywriter to write your site's content in a way that is readable, engaging and informative. In other words, you should focus on delivering the best content possible

Adopt the content-focused approach

Many businesses think that SEO is all about slotting the right keywords into their content. About optimizing for key phrases. However, SEO is really about optimizing for the needs of your (potential) customers. It's true that finding the search terms that people use when they go hunting for your business is essential for website visibility. But keyword research helps only if you understand the keyword intent of searchers.

What is Keyword Intent?

Search intent has to do with the reason why people conduct a specific search. Why are they searching? Are they searching because they have a question and want an answer to that question? Are they searching for a specific website? Or, are they searching because they want to buy something?

                                                                                                                                                                                                                                                        Definition by Yoast

Aim for conversions, not traffic

A keyword phrase may attract a high volume of searches, but if you can't use it naturally on your web page then you're wasting your time.  Traffic volume shouldn’t be the focus of your content strategy. Adam Audette, Chief Knowledge Officer at Rkg explains it well, “Today It’s Not About Get the Traffic. It’s about Get the Targeted and Relevant Traffic.”  

If you can solve a problem that searchers have by publishing quality content on your website, you are meeting your prospect's needs.  Google gets this. Your business may get just a hundred hits every month, but if it converts 30% of hits, it will reward your site with better rankings. Why? Because it shows you understand your market. 

What clients are saying about my SEO copywriting...

SEO Copywriting Client Tom McConell

Very professional with obvious experience...

I have never used a SEO copywriting service before. My writing was as technical as my job. Helen added personality and a friendly tone to my entire website. Her initial website analysis, with no further obligation, was spot on and made me realize how much help was required. A proposal was sent, I accepted and she delivered on time. She provided additional SEO recommendations with direction for placement throughout website.                                                                                                                                                                                                                                         What impressed me the most was the research and complete understanding of my business. Her willingness to listen and expand on my suggestions kept me comfortable throughout the process. Overall she is very professional with obvious experience. I cannot hesitate too highly to recommend her SEO copywriting service.

TOM MCCONNELL  //  House designer and owner of McConnell Custom Design

Arjan Degelink, founder of Hidden Champion

Enjoys co-creation and sharing her knowledge...

Helen McCrone has been adding value to our copywriting agency in Rotterdam since 2012. She has a very professional and businesslike approach to her work. From concept to implementation, she strives always for excellence.

She prepares well for each assignment, is flexible and pragmatic, enjoys co-creation, and is always willing to share her knowledge (which she keeps up to date) with colleagues and customers."

ARJAN DEGELINK  //  CEO of digital marketing agency Hidden Champion

Hire me as part of your content marketing efforts

As an SEO copywriter, I know how to write content that appeals to humans and search engines alike. I also have a broad understanding of what the technical guys have to do to optimize a website. This makes me a useful member of your marketing team because the techies won’t be tempted to rewrite your well-written content in an ugly way just to make it SEO-friendly.

This is how I can help you make the most of your content marketing efforts:

  • Find topics that your target audience cares about for your blog, info pages and other marketing content
  • Conduct keyword research to understand customers' search intent and find relevant word combinations
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    Use Google analytics to find under-performing landing pages that have high-ranking potential
  • Weave keywords strategically into new or existing content to make it searchable and readable
  •  Write meta descriptions and titles that will encourage searchers to click through to your site
  • Turn 'thin content' into enjoyable, informative copy that makes Google and your visitors happy

Is it time to improve your Google rankings? From landing pages and blog posts to white papers and case studies, I can give your online content the SEO attention it deserves. Let customers find your website with ease.

SEO needs keyword research

Get your website content ranked by
search engines and found by customers

Tell me your SEO copywriting needs by emailing me at helen@write-for-business.com or calling me on 360-525-8277.

Once I have a clear idea of the size and complexity of your project, I can send you a customized quote.

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