SEO COPYWRITING
Writing keyword-optimized content that is designed to drive sales
A certified SEO copywriting service that will get you the leads and sales you're looking for
Frustrated not enough prospects are finding your website? Disappointed that visitors aren't converting into leads or customers? Maybe you're not using tried-and-tested copywriting formulas that persuade people to buy. Or maybe you're not adopting best SEO practices to grow your website traffic.
Of course, it could be the two mistakes combined. If that's the case, what you need is the best of both worlds: A copywriter who has mastered the art of writing to sell and who knows how to optimize content for SEO purposes. In other words, you need a certified SEO copywriter. (That's me.)
What do SEO copywriters do differently?
Writing digital content is not the same as writing for off-line publication content. It requires a specific set of content optimization skills. An SEO copywriter considers the following aspects when crafting online content:
Crafting landing pages that communicate instantly with the visitor and get them to act
Producing copy that mixes relevant information, original content and lead generators
Understanding the search intent of visitors and putting keyword phrases in strategic places
Adding keywords to subheadings that are informative, descriptive and engaging
Using related terms to add content relevancy and to enhance user experience
Creating meta descriptions that tell searchers they have found what they’re looking for
The primary feature of an SEO copywriting service is to write new content that (1) makes your website visible to search engines and your target audience, and (2) converts website visitors into quality leads and customers. This can be compared with a content optimization service, which focuses on optimizing existing content to boost your rankings.
Aim for conversions, not traffic volume
You may certain keywords because they attract a high volume of searches, but if you can't use them naturally on your webpage, you're wasting your time. Traffic volume shouldn’t be the focus of your content strategy. Business Growth Consultant Adam Audette explains it well, “Today It’s not about Get the Traffic. It’s about Get the Targeted and Relevant Traffic.”
If you can solve a problem that searchers have by publishing quality content on your website, you are meeting your prospect's needs. Google gets this. Your business may get just 100 hits a month, but if it converts 30% of those hits, it will reward your site with better rankings. Why? Because it shows you understand your market.
Hire me as a useful part of your SEO team
As a certified SEO copywriter, I am trained to write content that drives traffic and sales. That's important because converting website visitors into buyers, subscribers or leads is the primary digital marketing goal of your business.
I also have a broad understanding of technical SEO tactics, like url structures, internal linking and mark-up data. This means your SEO techies won’t have to rewrite the content that I write just to make it SEO-friendly.
Finally, I offer a range of complementary content writing services, from white papers and case studies to email marketing and blog posts. In short, I'd be a very useful addition to your team.
What clients are saying about my SEO copywriting...
Very professional with obvious experience...
Helen added personality and a friendly tone to my entire website. Her initial website analysis, with no further obligation, was spot on and made me realize how much help was required. She provided additional SEO recommendations with direction for placement throughout website. I wouldn't hesitate to recommend her SEO copywriting service.
TOM MCCONNELL // House designer and owner of McConnell Custom Design
Enjoys co-creation and sharing her knowledge...
Helen McCrone has a very professional and businesslike approach to her work. From concept to implementation, she strives always for excellence. She prepares well for each assignment, is flexible and pragmatic, enjoys co-creation, and is always willing to share her knowledge (which she keeps up to date) with colleagues and customers."
ARJAN DEGELINK // CEO of digital marketing agency Hidden Champion
Ready to improve your rankings and conversions?
Please tell me your SEO copywriting needs by emailing me at helen@write-for-business.com or calling me on 360-525-8277.
Once I have a clear idea of the size and complexity of your project, I can send you a customised quote wothout obligation.