It's a simple and reasonable question. Unfortunately, it's not so simple to answer. Why?
Because no two writing projects are alike. Just like companies, each one is unique.
Therefore, each project has an individual worth.
Once I have a clear understanding of your writing or editing requirements, plus the approximate timescale and difficulty of the project, I can give you a customized quote.
I understand that you may like to have an idea of my fees before approaching me for a quote. Everyone has a budget. Therefore, I've developed a guide to my fees for writing SEO-friendly content and copy.
Bear in mind that the project amount I end up quoting may differ to what is listed in this guide because each project differs. My advice is to contact me directly to discuss your unique project in detail.
When asking for a quote, some clients think only in terms of word count. Knocking out a 300-word landing page should take only an hour or two, right? Sorry, no. Copy that sells requires more than writing a few sentences or paragraphs. It requires planning, research and creativity, not to mention meetings and phone calls and review rounds.
So, it’s best to see any copywriting fee as an investment: a well-written website or flyer should deliver far more in business than the cost of getting it written. That's why I charge a project fee.
I believe my rates are fair and realistic rates because they let me produce clear, targeted and convincing content that delivers real benefit but won’t blow your budget. A flat fee is easy for clients to understand, it doesn’t produce any shocks that pricing by the hour or day can, and it covers all elements of a copywriting job.
Pricing by the word is not ideal. Copywriting is a professional service, not a commodity. You are not buying a text; you are investing in growing your business. The problem with per-word pricing strategy is that it rarely considers any of the non-writing factors required to produce effective copy. It encourages copywriters to focus on quantity, not quality. What’s more, you risk ending up with more words than you need. Remember, five hundred words might be far more effective than five thousand.
The price of a job usually depends on its category (i.e. whether it’s a brochure, website page, press release, direct mail, flyer, sales letter, etc.). Each category has a price range. Smaller, simpler projects are at the lower end of the range and larger, more complex ones are at the higher end. In addition to the category, there are other factors that I take into account when pricing a job. These factors, which are set out below, are listed on the Professional Copywriters’ Network.
If the work turns out to be different from the scope that we agreed at the start, the fee must be reviewed. I may ask for a percentage of the fee upfront, especially for larger projects and always for new clients.
For more questions about my fees or to discuss your content creation needs, please drop me a line at firstname.lastname@example.org or call me on 360-525-8277.
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