Writing content for a website or blog is not the same as writing for a brochure, flyer or any other type of off-line publication content. It requires a specific set of skills. An SEO copywriter considers the following aspects when crafting online content:
Crafting landing pages that communicate instantly with the visitor and get them to act
Producing copy that mixes relevant information, original content and lead generators
Understanding the search intent of visitors and putting keyword phrases in strategic places
Adding keywords to subheadings that are informative, descriptive and engaging
Using related terms to add content relevancy and to enhance user experience
Creating meta descriptions that tell searchers they’ve found what they’re looking for
“Better content is outweighing more content.”
Co-Founder of SEOmoz and a leader in search engine optimization tools & resources
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It used to be that, if you wanted to get more traffic to your website, you'd have to publish lots of articles on all sorts of topics. The logic was that more pages would give your website more opportunities to rank highly with search engines.
Thankfully, those days are gone. Too many businesses were abusing this tactic and publishing low quality articles in large volumes. Google didn't like that, and visitors certainly didn't like it. The latest algorithm updates from Google put quality far above quantity. Content that answers clearly and fully the questions the public are asking is judged favorably.
As a business, you need to resist the urge to cut corners on content quality. It pays to have a professional copywriter to write your site's content in a way that is readable, engaging and informative. In other words, you should focus on delivering the best content possible.
Many businesses think that SEO is all about slotting the right keywords into their content. About optimizing for key phrases. However, SEO is really about optimizing for the needs of your (potential) customers. It's true that finding the search terms that people use when they go hunting for your business is essential for website visibility. But keyword research helps only if you understand the keyword intent of searchers.
What is Keyword Intent?
Search intent has to do with the reason why people conduct a specific search. Why are they searching? Are they searching because they have a question and want an answer to that question? Are they searching for a specific website? Or, are they searching because they want to buy something?
A keyword phrase may attract a high volume of searches, but if you can't use it naturally on your web page then you're wasting your time. Traffic volume shouldn’t be the focus of your content strategy. Adam Audette, Chief Knowledge Officer at Rkg explains it well, “Today It’s Not About Get the Traffic. It’s about Get the Targeted and Relevant Traffic.”
If you can solve a problem that searchers have by publishing quality content on your website, you are meeting your prospect's needs. Google gets this. Your business may get just a hundred hits every month, but if it converts 30% of hits, it will reward your site with better rankings. Why? Because it shows you understand your market.
Helen added personality and a friendly tone to my entire website. Her initial website analysis, with no further obligation, was spot on and made me realize how much help was required. She provided additional SEO recommendations with direction for placement throughout website. I wouldn't hesitate to recommend her SEO copywriting service.
TOM MCCONNELL // House designer and owner of McConnell Custom Design
Helen McCrone has a very professional and businesslike approach to her work. From concept to implementation, she strives always for excellence. She prepares well for each assignment, is flexible and pragmatic, enjoys co-creation, and is always willing to share her knowledge (which she keeps up to date) with colleagues and customers."
ARJAN DEGELINK // CEO of digital marketing agency Hidden Champion
As an SEO copywriter, I know how to write content that appeals to humans and search engines alike. I also have a broad understanding of what the technical guys have to do to optimize a website. This makes me a useful member of your marketing team because the techies won’t be tempted to rewrite your well-written content in an ugly way just to make it SEO-friendly.
This is how I can help you make the most of your content marketing efforts:
Tell me your SEO copywriting needs by emailing me at firstname.lastname@example.org or calling me on 360-525-8277.
Once I have a clear idea of the size and complexity of your project, I can send you a customized quote.