Website Content Writing Service
Website Content Writing Service
Increasing your online presence with original, engaging website content
A quality website content writing service
Your website is usually where your business makes a first impression. Trouble is, the internet is a crowded space, so it can be challenging to even get noticed, let alone get traffic.
And if people do visit? Well, you want them to look around, then leave their details, make a call or place an order. You don't want them bouncing off to a competitor. That's why it's so important to have a website that prospects, customers and search engines will love.
The key is (plenty of) content that captures the attention of visitors, gives them what they need, and offers some added value as a bonus. For that, you need a quality website content writing service.
Give your business the content-rich website it deserves
Ever asked yourself how much your website is worth? I'd venture to say that - in marketing terms - it's worth a small fortune. In fact, I'd go so far as to say that it's such a valuable marketing tool it should be the cornerstone of your marketing strategy. No matter how small or large your business is.
True. Social media has taken the world by storm. But where do all those social media feeds (and your email campaigns) lead back to? That's right. Your website. And once people are there, you want them to stay. Look around. Download some information. Learn something new. Learn about your company and its solutions. And then become a customer.
And that is the ultimate goal: A website that attracts visitors and converts them into customers.
Yes, websites are still the cornerstone of digital marketing
Twitter, Facebook, YouTube and LinkedIn all have their part to play in promoting your products and services. But when prospects want to check you out, they go to your website. They want to make sure you're real. That you're reliable and that you know what you're doing. This is where you legitimize your existence.
That is why it's so important your website does the following:
Your website is the hub of your digital marketing strategy
Take a long, hard look at your website. Is it looking a bit outdated, with content that's a bit too much about you and not enough about your target audience? Then it's time to give it the content your business deserves. After all, you want to get noticed, generate leads and grow your sales, don't you?
My website content writing services
HOME PAGES
Writing one of the most important pages of any website: your site's 'front door'. Including all the elements that make you stand out from your competitors and that direct visitors to either connect with you or to go deeper into your website.
LONG-FORM SALES PAGES
Crafting lengthy sales pages for products and services that are expensive, complicated or require a long time-commitment. Useful for when your audience knows little about what you sell or needs lots of assurances before they buy.
LANDING PAGES
Creating standalone pages that are distinct from your main website and designed for just one purpose: to encourage the reader to either click through to another page or give your company lead generation data such as a name and email address.
PRODUCT PAGES
Writing specific information about your solutions and what you offer prospects. These pages, which make up the majority of your site, are designed to take your visitors through the buyer's journey in an informative and engaging way.
The content writing services that I've highlighted above relate specifically to website pages. Of course, a website can contain many types of content within its pages, from blog posts to white papers. Please go to the services menu at the top of the page to see the complete range of copywriting and content writing services that I provide.
The qualities of good website content
If you want your website content to be successful, it has to appeal to two distinct target audiences: humans and search engines.
Humans are not only your current and future customers. They're also your other stakeholders such as journalists, job-seekers and potential investors. Search engines like Google and Yahoo! visit your site as well and, unless they like what they find, they're not going to rank your content.
That will make you pretty hard to find by humans, which kind of defeats the object of the exercise.
The UX Honeycomb depicts the 7 aspects of the user experience
Improving the user experience (UX) on your website
Good website content is not just about getting ranked highly by search engines. It's about communicating instantly with your visitors. This means your website content must follow these best practice guidelines:
Now, there are lots of ways to improve the user experience, from strong headlines and powerful calls to action to the strategic placement of keyword phrases. Plus other cool things that we content writers love to do to make our writing readable, like using the active voice, creating rhythm and flow, and nixing unnecessary jargon.
At the end of the day, writing good website content is not a job for amateurs. So now that's clear, let's look at how I tackle writing website content.
How I write content for websites
Writing content is a collaborative process, and that's certainly the approach I take here at Write for Business. I'll work with your website designer and marketing team to create content that will give you a better online presence. This is the step-by-step process that I've developed over the years:
It's also good to know that, if your team likes to communicate via a messaging system like Slack or to use a project management tool like Trello or Microsoft Office 365, I'm happy to join in if technically possible.
Ready to turn your out-of-date content into engaging website content?
If you think it's time your website stood out from the crowd and connected with your target audience, I'd be happy to discuss your website content needs. Just drop me a line at [email protected] or call me on 360-525-8277.
Once I have a clear idea of the size and complexity of your project, I can send you a proposal without further obligation.
