Tag Archives for " customers "
Advice on getting the right message to your customers, on line and in print.
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B2B Customer Success Stories: How to Write Captivating Narratives
Customer success stories are a powerful marketing tool, especially for B2B audiences. But how do you make them less dry and more impactful? Here’s how.
B2B Case Studies: What 11 Features Make Them Effective?
Telling the world of a happy customer’s experience is a great way to advertise your brand. But there’s an effective and not-so-effective way to go about it. Discover what the effective way is.
Fine-tuning Your Content Marketing during the Coronavirus Crisis
During the coronavirus crisis, content marketing may not be one of your priorities. Yet it’s an effective way for every business to stay in touch with customers and nurture leads during these extraordinary times. These six marketing insights from experts explain how to adapt.
12 Powerful Reasons Email Marketing Still Works [updated 2021]
When it comes to marketing to the masses, email is still king of the castle. Discover the latest statistics about email marketing and the reasons your business should put it front and center of your inbound marketing strategy.
Will Customers Punish You for Bad Grammar?
What do you do when you get an email or see a website that contains errors? More importantly, what do your potential customers do if they spot your grammar mistakes? You could be in for a shock.
The Sure-fire Approach to Making Website Visitors Happy
Does your website delight visitors by immediately serving their purpose? Or does it make them leave within seconds because it doesn’t give them what they want or need?
How to Reply to a Complaint Letter with Panache
How do you react when you get a complaint? Do you squirm or do you get indignant? Either way, you’ve got to suck it up and compose a reply. But where do you start?