My Copywriter Portfolio 

Curious about my writing ability? Below are some writing samples from my copywriter portfolio. For each project, I adapt the style and tone to the client's requests, the industry norms, and the target audience's expectations.

The final design of each item is arranged by the client. However, like any good copywriter, I can advise on aspects such as layout, readability, and SEO best practices.

Jump to:
Ebooks & white papers
Case studies
Blog posts & articles
Website content
Email Marketing & Press Releases
Flyers, Brochures & Sales Letters

Want to see more clips or a certain content type that I'm not showcasing here? Contact me

Helen McCrone
Freelance SEO Copywriter & Content Writer

Ebooks & White Papers

Helping companies demonstrate their expertise and stand out from the crowd

Procentec ebook cover

Invaluable Guidance for Engineers  

Discover the blunders that lead to unhealthy industrial networks, engineer call-outs and unnecessary production downtime

Ebook: How to deal with difficult employees

Essential Tips for Managers

Learn how easy it is to assume employees displaying unprofessional behavior are the problem, rather than you.

White Paper Sample by Helen McCrone

Insights for Sales Representatives

Understand that networking is the best way to improve your cold call rate and to land sales appointments when you 're dealing with VPs and CEOs.

Front page of ebook: guide to cataract surgey

Guidance on Cataracts and Surgery

A patient's guide to what cataracts are, the different types of cataract, how they can be treated, what surgery involves, and what the risks are. 

Ebook on Non-Compete Agreements

Advice about Non-Compete Agreements

Understand what non-compete agreements are, what they contain, and what to consider before signing the dotted line. 

Case Studies

Turning Customer success stories into Powerful Marketing Content

Case study front cover VRR Yamato

Future-proofing a cold chain delivery service

How a customer's supply challenge led to a fruitful collaboration with a global provider of Unit Load Devices.

Case study front cover B&S and Naif

Navigating the logistical complexities of a specialty market

How a tech company in the consumer goods industry uses its strong network to help a cosmetics company break into a niche area.

Case study front cover VRR Skycooler

Safeguarding a customer's reputation for reliability

How a manufacturer customized an industry favorite so a specialty supplier could continue meeting customers’ requirements for the next 10+ years.

Alphacomm customer stories

Reducing customer churn and improving brand loyalty

How a pioneer in online payment platforms helped a national telecom company retain prepaid customers.

Blog Posts & Articles

Helping businesses boost credibility and increase visibility on the internet

Open Gate Consulting Declutter Your Leadership Strategy 8 steps

Targeting Business Leaders 

Monthly blog posts that give valuable insights to leaders, from front-line supervisors to senior executives.

Client: Leadership coaching company.

Blog post Shipping Electronics in Passenger Planes_ Here’s a Neat Solution

Targeting the Air Cargo Industry

Monthly blog posts that touch on all the pressing issues facing owners and operators of air cargo containers.

Client: Design and engineering firm.

Alphacomm article automated reminder systems

Targeting Mobile Operators, Digital Merchants & Banks 

A series of articles on hot topics in the world of alternative payments and e-banking, from automated reminder systems to eliminating online fraud.

Client: Payment platform provider.

Blog post: Travelling to high-risk areas

Targeting Executives, HR Officers & Corporate Travel Managers 

A blog post on protecting employees traveling to high-risk areas: six ways to strengthen an organization’s travel risk management plan.
Client: Global risk-management company.

Website Content

Creating online content that prospects, customers and search engines will love

Manufacturing Company

Creating fresh content for the company's new responsive website, using a tone of voice that matches their updated brand guide.

Home page for Taylor Day Law Firm

Law Firm

Crafting an inspiring home page that encourages prospective customers to learn more about the firm's legal practices.

Website home page of Alphacomm Solutions

Software Developer

Writing original content to complement the company's new lead generation strategy.  

Home Page of McConnell Custom Design Home Page

Architectural Firm

Creating SEO-friendly content to generate more website traffic for a local house designer.

Website home page of Cremation Society of Washington

Cremation Provider

Writing easy-to-navigate content for a newly created website that targets local families arranging cremations..

Contact page of a local website

Portrait Photographer

Improving the local search visibility of a portrait photographer by updating the website's content, strategically placing keyword phrases and optimizing the user experience. 

English landing page for Dutch green energy supplier

Green Energy Supplier

Creating an English landing page for a Dutch supplier of green energy networks.

Email Marketing & Press Releases

Helping businesses announce their news and improve their inbound marketing 

Email invitation example

Lead Nurturing Emails

Inviting customers, leads and prospects to a virtual event, and reminding them to not miss the event.

Transactional email example Thank you for downloading

Transactional Emails

Thanking leads for downloading gated content and starting a conversation with prospects.

Nov 2020 press_release_new_diagnostic_products_aim_high

Press Releases

Announcing in various global publications the launch of several new and innovative products.

Newsletter Sample VRR


Updating subscribers with the latest news and encouraging them to click through to website content.

Flyers, Brochures & Sales Letters

Using traditional copywriting techniques to promote products and services

Deloitte flyer

Product Flyers for a Big-Four Accounting Firm

Two-page flyers outlining the tax data analytical services of Deloitte Netherlands.

Rentokil brochure

Corporate Brochure for a Maritime Company

An 8-page brochure for Rentokil to hand out at sales presentations and trade fairs.

Cats & Dogs Home Sales Letter

Direct Mail for a Local Charity

A sales letter to appeal to pet owners for donations for a much-loved local cats' and dogs' home.

Product brochure front page

Product Brochure for an Engineering Firm

A series of brochures for product launches of a leading manufacturer in industrial automation. 

Like what you see?

Select a service below to learn more about how to boost your business with well-written, targeted content. If you want to see more clips, just contact me