Category Archives for "Content Marketing"
Content marketing tips to help you give a better customer experience and distinguish you from your competitors.
- Home /
- Content Marketing
White Paper Dilemma: What to Call It Instead of a White Paper?
Considering a new name for your white paper? Explore a range of alternatives and learn how to choose the best term that aligns with your message and audience needs.
7 Content Marketing Ideas to Promote Your Sustainability Initiatives (with examples)
Making sustainability a part of your corporate culture? Then your next step is to inform stakeholders and inspire others. Content marketing is a great tool to do just that. Check out these ideas and examples.
B2B Customer Success Stories: How to Write Captivating Narratives
Customer success stories are a powerful marketing tool, especially for B2B audiences. But how do you make them less dry and more impactful? Here’s how.
B2B Case Studies: What 11 Features Make Them Effective?
Telling the world of a happy customer’s experience is a great way to advertise your brand. But there’s an effective and not-so-effective way to go about it. Discover what the effective way is.
Every Good Blog Post Needs These 9 Things
Writing your blog post is only half the job. Before you press that ‘publish’ button, you need to ask yourself these nine questions. Are you following blogging best practices?
The Case for Using Case Studies in Your Content Marketing Strategy
Need to add more spice to your content marketing mix? Case studies are great for demonstrating how your product or service works in practice and for nurturing quality leads.
9 Entirely Logical Reasons to Hire a White Paper Writer
Once you’ve decided to develop a white paper, your next decision is: do you hire a white paper writer or tackle it yourself? Here are nine excellent reasons why the writing of white papers is best left to the professionals.
Fine-tuning Your Content Marketing during the Coronavirus Crisis
During the coronavirus crisis, content marketing may not be one of your priorities. Yet it’s an effective way for every business to stay in touch with customers and nurture leads during these extraordinary times. These six marketing insights from experts explain how to adapt.
What’s Best: A White Paper or an Ebook?
There’s a lot of confusion around white papers and ebooks. This article explains the similarities and differences between the two, then follows up with a list of seven questions that helps you decide which of these two marketing tools is best for you at any given time.
10 Critical Features of Successful Marketing Ebooks
Marketing ebooks are great for generating leads and building a healthy email list. But why do some succeed while others flop? Discover what you need to do to create a successful ebook.
How to Market Your White Paper – 16 Promotional Tactics that Guarantee Success
Not all white papers meet expectations. Often it’s down to poor marketing. Make a success of your next white paper with these proven promotional tactics.
7 Compelling Reasons to Publish a White Paper
B2B buyers have relied on white papers for decades to help them make high-ticket purchase decisions. Quite right, too. But there are many more great reasons for developing a white paper.