ADD-ON CONTENT SERVICES
Maximizing the impact of your long-form content
Bundled services that help you maximize visibility and ROI
When you invest in a white paper, case study, or ebook, it makes sense to get as much value from it as possible. That’s why I offer a range of content add-ons that can be bundled with your primary marketing project.
Each one is designed to extend the reach of your content, make it easier to share, or reinforce key messages with different audiences — whether that’s your sales team, corporate leaders, prospective customers or industry stakeholders.
These aren’t standalone services. I offer them as part of a bundle — usually when I’m already writing your case study, white paper or ebook. However, if you’d like to talk through what might work well for your goals, I’m happy to help.
Content I can include with your core project
Here are some of the most popular add-ons that I offer. You can mix and match depending on your needs.
LinkedIn Posts & Carousels
Short, scroll-stopping posts that distill your key messages for a professional audience. These are ideal for promoting a new white paper or sharing a client success story in a concise, bite-sized format.
Press Releases
If your white paper or case study marks a significant milestone, such as the launch of a new product or sustainability initiative, I can help you craft a press release that’s clear, credible, and on message.
Articles & Blog Series
Want to explore a theme in more depth or extend the life of a core asset? I can develop one or more articles based on the material in your case study or white paper. Great for corporate blogs, newsletters or customer magazines
Email Series
Nurture your audience with a short email sequence tied to your core asset. These can be used to announce a new white paper, follow up after a download or guide readers toward taking the next step.
Infographics
Need a visual summary of complex data or a key framework? I’ll work with you to turn it into a clean, professional infographic. This is ideal for social posts, newsletters or internal communications.
Slideshows & Presentation Decks
A concise, visual version of your white paper or ebook, perfect for sales teams, leadership briefings or investor updates. I’ll write the copy and structure the flow; you can drop it into your branded template.
Video Scripts
Videos make the perfect companion for case studies They reinforce your story and create a connection with the audience. Ask me to write tight, conversational scripts for SME interviews, testimonials from customers and product explainers.
How the bundling works
If you think you’ll need some add-ons, let’s talk about it early in the process. That way, I can plan your project accordingly and reuse material efficiently, so you get more value without starting from scratch each time.
Not sure what you need? No problem. I’m happy to make a recommendation based on your goals, audience and distribution plans.
Want more mileage from your next case study, ebook or white paper?
Please get in touch with me. I’ll help you put together a bundle that works for you.