Demonstrate your expertise and differentiate yourself from the competition with a well-written ebook. This extremely useful marketing tool not only establishes your industry credentials but also makes you more visible to search engine crawlers.
Generating strong leads is probably the number one reason companies invest in developing an ebook, but alongside that they may also want to:
As you can see, there are many excellent reasons for writing and publishing an ebook. And don’t forget, ebooks have a pretty long shelf-life. They can continue generating leads one or more years after they’ve been published. Compare that to the short lifespan of a PPC ad.
Quick note: We’re talking here about PDF-style ebooks, not EPUB-style ebooks. The latter, used on devices like Kindle, iPad and Nook, are non-editable and reflowable (i.e. line breaks reformat and images resize to fit the reading device’s screen). The PDF format favored by most marketers is not reflowable. However, it’s much easier to produce.
The ebook is so successful because it showcases you as an industry expert. By giving away a little know-how that can’t be found easily elsewhere, you position yourself as a trustworthy provider of your product or service. What’s more, by helping prospects in their research, you’re encouraging them to move one step closer to becoming your next customer.
Ebooks can be used in many ways, which increases their worth. Perhaps its most popular use is as an immediate gift for signing up to a newsletter or blog. But don’t limit yourself to this. Incorporate it as a freebie in a PPC ad or email campaign, add it to you email signature, distribute a printed version at trade shows or presentations, or make it part of a content pack for prospects.
Creating an ebook is more involved than writing a lengthy blog post but generally less labor-intensive that developing a white paper. If you engage me to write an ebook for you, these are the steps taken once the project has been given the green light:
This systematic approach to creating an ebook maximizes your chances of marketing success. You’ll end up with a readable and useful document that people will find on search engines, want to download, and then share with others.
Get more traffic to your website, capture your visitors’ details, and enhance your credibility with a well-written marketing ebook. Just drop me a line at email@example.com and tell me your general writing needs.
I’ll give you a ring at your convenience to get some more details and work out a customized quote. What could be easier?
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