Helen’s Business Writing Blog

Considering a new name for your white paper? Explore a range of alternatives and learn how to choose the best term that aligns with your message and audience needs.

Making sustainability a part of your corporate culture? Then your next step is to inform stakeholders and inspire others. Content marketing is a great tool to do just that. Check out these ideas and examples.

Customer success stories are a powerful marketing tool, especially for B2B audiences. But how do you make them less dry and more impactful? Here's how.

Telling the world of a happy customer’s experience is a great way to advertise your brand. But there’s an effective and not-so-effective way to go about it. Discover what the effective way is.

Writing your blog post is only half the job. Before you press that 'publish' button, you need to ask yourself these nine questions. Are you following blogging best practices?

The best press releases strike a balance between interesting news and commercial intent. Follow these best practices to convince editors your news is worth publishing.

Fuzzy about the correct format of a press release? It pays to use the recommended structure when submitting your news stories for distribution.

Need to add more spice to your content marketing mix? Case studies are great for demonstrating how your product or service works in practice and for nurturing quality leads.

Once you’ve decided to develop a white paper, your next decision is: do you hire a white paper writer or tackle it yourself? Here are nine excellent reasons why the writing of white papers is best left to the professionals.

Not sure how to write a winning script for your marketing video? Script writing demands a specific set of skills. Here are 10 handy tips to help you become a more confident script writer.

Need to write a script for your marketing video and feeling a little intimidated? Check out these tips that show you what to do before you start writing..

It's frustrating when you have pages with good content but they're just not ranking. But don't despair. It could all be down to a simple mistake you're making. Discover what it is and how you can fix it.

During the coronavirus crisis, content marketing may not be one of your priorities. Yet it's an effective way for every business to stay in touch with customers and nurture leads during these extraordinary times. These six marketing insights from experts explain how to adapt.

There’s a lot of confusion around white papers and ebooks. This article explains the similarities and differences between the two, then follows up with a list of seven questions that helps you decide which of these two marketing tools is best for you at any given time.

Marketing ebooks are great for generating leads and building a healthy email list. But why do some succeed while others flop? Discover what you need to do to create a successful ebook.

When it comes to marketing to the masses, email is still king of the castle. Discover the latest statistics about email marketing and the reasons your business should put it front and center of your inbound marketing strategy.

Hooray! Google's decision to restore its per-page keyword data with its new Search Console means we can all see which keywords are driving traffic to our web pages. Learn how to set it up and find the keywords that could deliver much more traffic to your site.

Not all white papers meet expectations. Often it's down to poor marketing. Make a success of your next white paper with these proven promotional tactics.