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Case Study Writing Service for Businesses


Turning prospects into customers with powerful success stories

Need a compelling success story to showcase what your business can do? A well-crafted case study brings your value to life—in a format that's clear, credible and easy to share.

I specialize in writing B2B case studies for companies in technical industries such as manufacturing, logistics, automation, and healthcare technology. Whether you’re supporting a sales pitch, launching a new product or simply highlighting customer success, I’ll help you create a case study worth reading.

Case studies - Customer happy with your solution

Every case study I deliver is:

  • Based on in-depth research of your solution, your customer and their end-users
  • Formed by face-to-face interviews with your internal team and customer (or partner)
  • Augmented by quotes and data that show your stories are definitely not fiction
  • Structured to suit your business goals, from brand credibility to lead generation
  • Written in a straightforward, professional style that’s easy to review, approve and publish

I also include an option to manage your case study project, from scheduling interviews and coordinating revisions to managing approvals and generally keeping things on track.

See my portfolio

Want even more value from your case study?

I can help you extend your project's reach by writing a script for an accompanying video or turning the success story into other content assets such as blog posts, email campaigns, sales decks or LinkedIn updates.

Explore my add-on services

Casey Hibbard

"Case studies accomplish three key objectives for readers: credibility, education and validation."

The process of writing a customer case study  

Creating an effective case study relies on step-by-step approach. If you hire me to write a case study for you, these are the major steps that I take once the project has been given the green light:

1

Conduct a discovery phase

I spend time getting to know your products and services and understanding your marketing message. Then I study the customer who is going to be featured in the case study, including the relationship with your company.

2

Draw up strategic questions

I develop a list of customized questions to ask your customer. These questions take into consideration not only your solution and why your customer bought it but also your marketing goals and case study preferences.

3

Interview your customer

I conduct a 30- to 60-minute interview on the phone or in a virtual meeting to extract as much relevant and specific information as possible. With permission, the interview is recorded to aid note-taking and get some reliable quotes.

The process of writing case studies - the interview stage
The process of writing case studies - the review stage

4

Write a compelling story

I begin writing the case study in accordance with best copywriting practices. The story will include the customer's goals, the challenges they were facing, the solution they bought, and the results of that solution.  

5

Get feedback and approval

The first draft is sent to you for review and comments. I process your comments and send the revised version to your customer for approval. The final draft is sent to you for design and publication.

6

Give marketing guidance

If you wish, I can advise how to leverage your case study in sales & marketing and PR. I can also provide additional products that complement the case study and boost your marketing message.

This systematic approach to creating a case study maximizes your chances of marketing success. You’ll end up with a readable and powerful document that convinces people you have a solution worth buying.

Need help getting started? Let’s build a repeatable process

Not every company has a clear case study workflow or customer advocacy—and that’s okay. I can offer a short planning session to help you lay the groundwork for success. We’ll discuss:

  • How to secure customer permissions without slowing things down
  • How to streamline internal approvals and feedback
  • How to build a repeatable story format and sign-off process


You’ll leave with a simple internal guide that makes future case studies easier to commission, whether you work with me or not.

Frequently Asked Questions about case studies

Can you write a case study without naming the client?

Yes. If the customer prefers to stay anonymous, we can create a “blind” case study that still tells a strong story. You’ll retain credibility by focusing on the challenge, solution and results—without revealing sensitive details.

Can you write a case study without interviewing the customer?

Ideally, no—direct quotes and insights make the story more authentic and persuasive. But if that’s not possible, I can work from internal interviews and supporting material (like emails, testimonials, or performance data).

What if the customer wants changes to the draft?

That’s perfectly normal. I aim to make the review process smooth by providing a clear draft and being responsive to feedback. If your customer prefers a light touch, I can work with you to incorporate their suggestions before final approval.

Got more questions about case studies, how I work or what to expect? Visit the full FAQ page here.

Your next steps

If you’re ready to start your case study project, get in touch and let’s talk through your goals. Not quite there yet? I’m happy to answer questions or help you shape your brief.

Let's talk!
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