Case Study Writing Service for Businesses
Turning prospects into customers with powerful success stories
Prove that your solutions make an impact
There's perhaps nothing more powerful in marketing than a customer success story. Learning - not from you but a happy customer - that your product or service has benefited another company just like theirs, gives prospects added confidence in your business.
Sure, you can list all the features and benefits of your solutions on your website and in your product brochures. But there's nothing like seeing clear results in a familiar setting to sway buyers and to eliminate the risk in their minds.
The importance of case studies to your business
Business case studies - also known as customer case studies and success stories - are an important marketing tool because they are so effective. Research shows that buyers, especially in technology fields, like their objectivity, coherent descriptions and targeted explanations. They like to read about the genuine experiences of others.
By demonstrating how your solution solves a specific, relatable problem, you're enabling buyers to visualize how your product or service can help their company. The actual, tangible and measurable results you reveal can seal the deal.
Casey Hibbard
Case studies accomplish three key objectives for readers: credibility, education and validation.
The major advantages of publishing case studies
Case studies provide prospects with critical knowledge about how your solutions actually work in real business environments. But, alongside demonstrating real-world successes, they also:
- answer in one flowing story the many questions that your buyers may have
- explain a concept or technology in a memorable and understandable way
- strengthen your brand, establish credibility and demonstrate trustworthiness
- provide third-party validation to aid a buyer's decision-making process
- help your target audience learn more about your company and its solutions
- encourage potential customers to take the next step in the buyer's journey
The process of writing a customer case study
Creating an effective case study relies on step-by-step approach. If you engage me to write a case study for you, these are the major steps that I take once the project has been given the green light:
Step 1 - Conduct a discovery phase
I spend time getting to know your products and services and understanding your marketing message. Then I study the customer who is going to be featured in the case study, including the relationship with your company.
Step 2 - Draw up strategic questions
I develop a list of customized questions to ask your customer. These questions take into consideration not only your solution and why your customer bought it but also your marketing goals and case study preferences.
Step 3 - Interview your customer
I conduct a 30- to 60-minute interview on the phone or in a virtual meeting to extract as much relevant and specific information as possible. With permission, the interview is recorded to aid note-taking and get some reliable quotes.
Step 4 - Write a compelling story
I begin writing the case study in accordance with best copywriting practices. The story will include the customer's goals, the challenges they were facing, the solution they bought, and the results of that solution.
Step 5 - Get feedback and approval
The first draft is sent to you for review and comments. I process your comments and send the revised version to your customer for approval. The final draft is sent to you for design and publication.
Step 6 - Give marketing guidance
If you wish, I can advise how to leverage your case study in sales & marketing and PR. I can also provide additional products that complement the case study and boost your marketing message.
This systematic approach to creating a case study maximizes your chances of marketing success. You’ll end up with a readable and powerful document that convinces people you have a solution worth buying.
Frequently Asked Questions about case studies
Want to know more about my case study writing service? Check out the answers below. If you don't see your question here, send it to me at [email protected].
Writing a quality case study involves several stages, including researching the solution and the customer, preparing for and holding one or more interviews, drafting the story, processing feedback from the review rounds and obtaining publication approval and images from at least two parties (you and your customer). The duration of each stage depends on several factors, such as word count, topic complexity, and the availability of interviewees, reviewers and materials. In my experience, an in-depth case study of approximately 1,200 words usually takes around 4 weeks in total to set up, write and approve.
My fees vary depending on the scope of work, the length of the story and the topic at hand. Case studies that involve a complex solution will cost more than simpler, shorter stories. In addition, some clients ask me to manage the whole project from beginning to end, while others have their own project managers to look after aspects such as interview scheduling. I will provide a customized quote for every case study based on your creative brief, so you will always know the cost upfront. In the meantime, you can download a rough guide to my copywriting fees.
That’s up to you! Whatever suits your brand, formatting and messaging. Generally, the more complex the solution, the longer the content. I would say that a quality case study is, on average, around 1,200 words. That allows for sufficient detail, including quotes and results. More important than the length is the story you are telling and the framing of the narrative. Your customer should always be the hero of the story.
No, it’s not. As an experienced copywriter, I’m used to adapting my writing style to suit my clients’ preferred brand voice. I’m also happy switching between American and British English. Just show me your style guide, and I will follow it accordingly.
I’m a seasoned copywriter who works with B2B companies seeking to strengthen their brand with thought-leadership content. For 20 years, I’ve worked with enterprises such as Deloitte, Haskell, Rockwell Automation and VRR Aviation, crafting content that positions them as knowledgeable resources. Unlike most copywriters, I have an accounting background. This means I’m detail-oriented, understand financial metrics and know first-hand how manufacturing businesses operate.
I write high-authority content for companies that develop complex products and services. My specialty is turning complicated subjects into bite-sized information that engages a target audience. Think case studies, ebooks, white papers, reports and articles. Industries that I work with include but are not limited to manufacturing, engineering and automation, hi-tech and SaaS, finance and logistics.
Absolutely. Check out my portfolio or email me at [email protected] for more examples. Just let me know what you’re interested in.
No, you won't. (Unless you really want to - that's also fine with me). I have a streamlined process already in place to create case studies. That includes contacting your customers and subject matter experts to arrange the interviews, following up throughout the review process and ensuring final approval is given by the relevant parties. I will always copy you in on all communications so you can keep tabs on my progress, but rest assured I'll use my initiative to see the project through to completion. You can be as hands off (or on) as you want.
No, I don't. I feel that task is best done by a graphic designer. However, I always format my content in such a way that you can visualize the final layout. For example, I will create pull-out quotes, bullet points, summaries and sidebars that you can easily insert into your case study template. I will also follow any design guidelines you may have such as character count for titles.
Are you ready to start telling the world about your happy customers?
Boost sales and create a competitive edge for your company with a series of well-written case studies. Just email me at [email protected] and tell me your general writing needs.
At your convenience, I’ll give you a ring or set up a Zoom meeting to get some more details and work out a customized quote. What could be easier?
Awarded by leading success story specialist Casey Hibbard
