Category Archives for "White Papers and Ebooks"
Tips on how to write and market compelling white papers and ebooks for your business.
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White Paper Dilemma: What to Call It Instead of a White Paper?
Considering a new name for your white paper? Explore a range of alternatives and learn how to choose the best term that aligns with your message and audience needs.
9 Entirely Logical Reasons to Hire a White Paper Writer
Once you’ve decided to develop a white paper, your next decision is: do you hire a white paper writer or tackle it yourself? Here are nine excellent reasons why the writing of white papers is best left to the professionals.
What’s Best: A White Paper or an Ebook?
There’s a lot of confusion around white papers and ebooks. This article explains the similarities and differences between the two, then follows up with a list of seven questions that helps you decide which of these two marketing tools is best for you at any given time.
10 Critical Features of Successful Marketing Ebooks
Marketing ebooks are great for generating leads and building a healthy email list. But why do some succeed while others flop? Discover what you need to do to create a successful ebook.
How to Market Your White Paper – 16 Promotional Tactics that Guarantee Success
Not all white papers meet expectations. Often it’s down to poor marketing. Make a success of your next white paper with these proven promotional tactics.
7 Compelling Reasons to Publish a White Paper
B2B buyers have relied on white papers for decades to help them make high-ticket purchase decisions. Quite right, too. But there are many more great reasons for developing a white paper.