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White Paper Dilemma: What to Call It Instead of a White Paper?
Considering a new name for your white paper? Explore a range of alternatives and learn how to choose the best term that aligns with your message and audience needs.
The Case for Using Case Studies in Your Content Marketing Strategy
Need to add more spice to your content marketing mix? Case studies are great for demonstrating how your product or service works in practice and for nurturing quality leads.
What’s Best: A White Paper or an Ebook?
There’s a lot of confusion around white papers and ebooks. This article explains the similarities and differences between the two, then follows up with a list of seven questions that helps you decide which of these two marketing tools is best for you at any given time.
12 Powerful Reasons Email Marketing Still Works [updated 2021]
When it comes to marketing to the masses, email is still king of the castle. Discover the latest statistics about email marketing and the reasons your business should put it front and center of your inbound marketing strategy.
7 Compelling Reasons to Publish a White Paper
B2B buyers have relied on white papers for decades to help them make high-ticket purchase decisions. Quite right, too. But there are many more great reasons for developing a white paper.