Setting concrete business goals is wise. What isn’t so wise is forgetting them. Or not setting aside enough time to achieve them. Or giving up on them because you haven’t worked out how to achieve them. So what can you do to avoid setting yourself up for failure?
If you’re a freelancer, it’s a good bet that you’re not in the habit of setting clear-sighted goals for your business. But no goals means spending all your time working hard without achieving what you really want, Sound familiar?