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Expert tips on producing well-written, professional copy that informs, sells and inspires.
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B2B Customer Success Stories: How to Write Captivating Narratives
Customer success stories are a powerful marketing tool, especially for B2B audiences. But how do you make them less dry and more impactful? Here’s how.
B2B Case Studies: What 11 Features Make Them Effective?
Telling the world of a happy customer’s experience is a great way to advertise your brand. But there’s an effective and not-so-effective way to go about it. Discover what the effective way is.
How to Write Press Releases: 11 Best Practices [+ examples]
The best press releases strike a balance between interesting news and commercial intent. Follow these best practices to convince editors your news is worth publishing.
Press Release Format All Editors Want to See [+ free template]
Fuzzy about the correct format of a press release? It pays to use the recommended structure when submitting your news stories for distribution.