Category Archives for "Copywriting Elements"
Insights into the art of copywriting, from website content to email marketing.
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How to Write Press Releases: 11 Best Practices [+ examples]
The best press releases strike a balance between interesting news and commercial intent. Follow these best practices to convince editors your news is worth publishing.
Press Release Format All Editors Want to See [+ free template]
Fuzzy about the correct format of a press release? It pays to use the recommended structure when submitting your news stories for distribution.
12 Powerful Reasons Email Marketing Still Works [updated 2021]
When it comes to marketing to the masses, email is still king of the castle. Discover the latest statistics about email marketing and the reasons your business should put it front and center of your inbound marketing strategy.
Don’t use these 8 words on your About Us page
Finding the right words to describe your business culture and values can be tricky. How do you differentiate yourself from your competitors? A good place to start is knowing which words you shouldn’t be using…
Boost Your Website’s Ranking with the Right Copywriter
Fed up with your website never making it to page one or even two of Google’s search results? The good news is that a copywriter can help your website become more visible. But not all copywriters are made equal.
The Sure-fire Approach to Making Website Visitors Happy
Does your website delight visitors by immediately serving their purpose? Or does it make them leave within seconds because it doesn’t give them what they want or need?
6 Questions You Need to Answer before Launching Your New Website
Yep, it’s time to update your website. You want it to have a fresh new look. You want to drive traffic to it and then persuade visitors to call you or buy from you. So what’s your next step?