B2B Content Clinic Newsletter
Turn messy drafts into magnetic marketing tools
(Even if storytelling isn’t your default mode)
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Ever stared at a white paper or customer success story and thought, 'Something’s not working, but I can’t quite say why?
Then this newsletter is for you. Every two weeks, I’ll send you one powerful tip that makes your long-form marketing content clearer, sharper and more engaging—no storytelling magic needed. You’ll also get:
It's free, I won't share your details with anyone else, and you can unsubscribe anytime. Pinky promise.
" I’m Helen McCrone, a freelance B2B content writer who works with companies in industries like manufacturing, logistics and (med)tech.
I’ve spent years writing high-stakes marketing content— such as white papers, ebooks and case studies—that helps teams turn complex ideas into assets their buyers actually want to read.
This newsletter is a way for me to share the small shifts that make a big difference—insights drawn from real projects, client conversations and the messy drafts that came before the polished final."
Helen McCrone
Owner, Write for Business
Who it’s for
You’re a B2B marketer or business professional in a complex or tech industry, and you're responsible for long-form content—think white papers, ebooks, case studies or detailed blog posts.
Maybe you’re juggling too many drafts, too little time and too much internal feedback.
Or maybe you’ve never been formally trained to write this type of content and aren’t quite sure how to make it stronger.
You’re marketing smart, but you still need a professional pointer from time to time.
This newsletter is your regular dose of clarity.
What You'll Get
Each issue gives you one sharp, strategic idea to improve how you plan, write or review long-form B2B content—without having to rewrite everything from scratch.
Fix confusing intros Sharpen structure and flow Get unstuck on messaging Make your content easier to read (and easier to say “yes” to)
All in under 5 minutes per issue.