There’s a lot of confusion around white papers and ebooks. This article explains the similarities and differences between the two, then follows up with a list of seven questions that helps you decide which of these two marketing tools is best for you at any given time.
Marketing ebooks are great for generating leads and building a healthy email list. But why do some succeed while others flop? Discover what you need to do to create a successful ebook.
When it comes to marketing to the masses, email is still king of the castle. Discover the latest statistics about email marketing and the reasons your business should put it front and center of your inbound marketing strategy.
Not all white papers meet expectations. Often it’s down to poor marketing. Make a success of your next white paper with these proven promotional tactics.
Exasperated by the disorganized, long-winded emails you get from clients and colleagues? Don’t know what your action point is? Show them how to write truly professional emails that ensure your message is received loud and clear with these six handy tips.