About Helen McCrone,
Freelance Copywriter

WHO AM I?

Hi! I'm a freelance copywriter, and my role is to deliver your business message in writing clearly, concisely and convincingly so you can generate more leads and make more sales.

I specialize in business content because I worked as an accountant for several international manufacturing companies (before I changed careers back in 2002). Most of my clients are in sectors like engineering, logistics, training & education, staff recruitment and commerce.

Helen McCrone - Copywriter and Copy Editor

What's my approach to work? Collaboration! My clients, who include website designers, marketing & communication officers and business owners, all have their own business challenges, and they usually know what they want. They just need someone to help them articulate their ideas, thoughts and arguments clearly and effectively in writing. That's why I adopt the team approach to writing projects and try to develop long-term relationships with clients. It's a win-win.

WHAT'S IMPORTANT TO ME?

Working on a freelance basis

Continuing professional development

This is a priority for me. Why? Because it allows me to develop close, flexible working relationship with clients and deliver a quality service that you just can't get through content mills (you know the ones...).

As a freelance copywriter I get to know the people and the businesses I write for, which means I can adapt to their different requirements with ease.


After all, the better I understand my clients, the better the end result.

And that makes everyone happy.

Delivering a quality copywriting service means keeping up to date my knowledge of content marketing and SEO strategies and sharpening my writing skills in various ways to keep them relevant.

So, I regularly attend writing boot camps and webinars, read professional books on copywriting, and follow advice issued by experts such as Neil Patel, Heather Lloyd-Martin of SEO Content Institute, Fish Randkin of Moz, and Brian Dean of Banklinko.

I'm also a member of The Writer’s Den, a wonderful learning & support community for professional writers.

Approved copywriter
Hubspot marketing email certification

Read my story



If you have a business writing challenge, call me on 360-525-8277.
Together, we'll get you connected with your target audience.