About Helen McCrone,
WHO AM I?
Hi! I'm a freelance copywriter, and my role is to deliver your business message in writing clearly, concisely and convincingly so you can generate more leads and make more sales.
I specialize in business content because I worked as an accountant for several international manufacturing companies (before I changed careers back in 2002). Most of my clients are in sectors like engineering, logistics, training & education, staff recruitment and commerce.
What's my approach to work? Collaboration! My clients, who include website designers, marketing & communication officers and business owners, all have their own business challenges, and they usually know what they want. They just need someone to help them articulate their ideas, thoughts and arguments clearly and effectively in writing. That's why I adopt the team approach to writing projects and try to develop long-term relationships with clients. It's a win-win.
WHAT'S IMPORTANT TO ME?
Working on a freelance basis
Continuing professional development
This is a priority for me. Why? Because it allows me to develop close, flexible working relationship with clients and deliver a quality service that you just can't get through content mills (you know the ones...).
As a freelance copywriter I get to know the people and the businesses I write for, which means I can adapt to their different requirements with ease.
After all, the better I understand my clients, the better the end result.
And that makes everyone happy.
Delivering a quality copywriting service means keeping up to date my knowledge of content marketing and SEO strategies and sharpening my writing skills in various ways to keep them relevant.
So, I regularly attend writing boot camps and webinars, read professional books on copywriting, and follow advice issued by experts such as Neil Patel, Heather Lloyd-Martin of SEO Content Institute, Fish Randkin of Moz, and Brian Dean of Banklinko.
I'm also a member of The Writer’s Den, a wonderful learning & support community for professional writers.
Read my story
Here's my story
Once upon a time, I used to earn my living as an accountant. I worked for a number of international manufacturing companies. First in England, where I was born and raised. Then in the Netherlands, where I moved to in 2000 in search of adventure. But I grew tired of counting beans, and yearned for a fresh challenge.
2002 - 2014
Just two years after my relocation abroad, I carved out a new career. The next 12 years were spent learning the Dutch language and assimilating the culture of my adopted country so that I could help Dutch businesses communicate in English. I set up Write for Business in January 2004, studying the science of editing, and acquiring relevant diplomas in English language teaching and copywriting. Along the way, I gained plenty of experience to develop the services that I provide today.
2015 - present
In January 2015, I emigrated to the USA with my American husband (yep, love brought me here). I now live in St Augustine, in the sunny state of Florida. Thankfully, Write for Business could migrate with me. I'm now building a client base in the USA, yet I continue to serve many of my clients back in the Netherlands, giving Write for Business a truly international aspect.
From crunching numbers to crafting content
It surprises many when I tell them about my career change. But think about it. Accountants have to convey complex, financial information to a non-financial audience, which means avoiding jargon and using clear and concise language. They also recognize the importance of accuracy and detail. Communication skills and an eye for detail are essential to accountants, copy editors and copywriters alike
Understanding the world of my clients
My previous work as a finance manager helps me appreciate the many issues that businesses face. That insight is fundamental to producing clear and meaningful text for my clients. After all, it's not enough to write a white paper or create content for a website. It's vital to also understand the message and vision so that the client can build a relationship with the target audience.
If you have a business writing challenge, call me on 360-525-8277.
Together, we'll get you connected with your target audience.