About Helen McCrone
Freelance SEO Copywriter & Content Writer
"Hi! Thanks for checking out my website. I'm Helen McCrone and I'm a copywriter and content writer. My job? To deliver your marketing message clearly, concisely and convincingly, so you can generate more leads and convert prospects into customers.
So, apart from my impressive content and copywriting skills - ahem - why should you work with me? Well, I'm easy to work with. My clients (a mixed bag of website designers, marketers, content strategists and company owners) all have their own business challenges, so I always do my best to fit in with their in-house needs. I also have a background in industry and accounting, which is a boon when writing about topics such as finance, logistics, manufacturing and HR. It means I'll be able to get up to speed with your business PDQ.
Quality Writing Service For Quality Results
I know how important it is for all businesses to maintain good relationships with clients. That's why I deliver quality work on time, each and every every time. After all, the next writing project is never guaranteed. What else can I tell you about my services?
WANT TO KNOW A LITTLE MORE?
Here's what's important to me...
Working on a Freelance Basis
This is a priority for me. Why? Because it allows me to choose my projects. That makes for great variety, which in turn broadens my skills and experience.
As a freelance copywriter, I can develop close, flexible working relationship with clients and deliver a quality service that you just can't get through content mills.
I get to know the people and the businesses I write for, which means I can adapt to their different requirements with ease. After all, the better I understand my clients, the better the end result. And that makes everyone happy.
Continuing Professional Development
Delivering a quality copywriting service means keeping up to date my knowledge of content marketing and SEO strategies and sharpening my writing skills in various ways to keep them relevant.
So, I regularly attend writing boot camps and webinars, read professional books on copywriting, and follow advice from experts such as Neil Patel, Gordon Graham, Ed Gandia, Steve Slaunwhite. Heather Lloyd-Martin, Fish Randkin and Brian Dean.
I'm also a member of The Freelance Writer’s Den, a wonderful a learning & support community for professional writers.
You can also read my story if you're really bored...
How I became a copywriter
Once upon a time, I used to earn my living as an accountant. I worked for a number of international manufacturing companies. First in England, where I was born and raised. Then in the Netherlands, where I moved to in 2000 in search of adventure. But I grew tired of counting beans, and yearned for a fresh challenge.
2002 - 2014
Just two years after my relocation abroad, I carved out a new career. The next 12 years were spent learning the Dutch language and assimilating the culture of my adopted country so that I could help Dutch businesses communicate in English. I set up Write for Business in January 2004, studying the science of editing, and acquiring relevant diplomas in English language teaching and copywriting. Along the way, I gained plenty of experience to develop the services that I provide today.
2015 - present
In January 2015, I emigrated to the USA with my American husband (yep, love brought me here). After a happy spell in the evergreen state pf Washington, we settled in beautiful, historic St Augustine, Florida. Thankfully, Write for Business could migrate with me. I'm now building a client base in the USA, yet I continue to serve many of my clients back in the Netherlands, giving Write for Business a truly international aspect.
From crunching numbers to crafting content
It surprises many when I tell them about my career change. But think about it. Accountants have to convey complex, financial information to a non-financial audience, which means avoiding jargon and using clear and concise language. They also recognize the importance of accuracy and detail. Communication skills and an eye for detail are essential to accountants and copywriters alike
Understanding the world of my clients
My previous work as a finance manager helps me appreciate the many issues that businesses face. That insight is fundamental to producing clear and meaningful text for my clients. After all, it's not only about writing a white paper or creating content for a website. It's also about understanding the message and vision so that the client can build a relationship with the target audience.